Upfluence

Brand Safety now flags creators with an account on adult platforms like OnlyFans, so you can spot and filter them out of your results before you reach out.

Brand Safety: now detecting creators on OnlyFans and more - 10.01.26

Catch what a creator writes, not just what they show: we now also assess captions, descriptions and Youtube titles in the evaluation of a creator's safety profile. The Suggestive signal…

Brand Safety: new text detection is here, old model improved - 09.22.26

Code patterns on Tracking Plans can now be edited anytime, even after codes have been generated, and failed codes now show a self-service fix.

Code patterns are now editable! - 08.27.26

Your AI assistant can now read your campaigns, move creators through your pipeline and send emails, all without leaving the conversation.

Upfluence MCP Updates V2 - 08.25.26

Shopify brands can now configure discount codes that apply to subscription purchases, unlocking recurring discount strategies directly inside Upfluence

Shopify Subscriptions now supported in affiliate campaigns! - 08.18.26

Finding the right creators no longer means mastering dozens of filters. You can now describe what you're looking for in your own words, and Jaice builds the search for you…

Creator Discovery, powered by Jaice - 06.17.26

Know a creator's brand safety risk before you ever reach out, filter risky profiles straight out of your search results, and see exactly which posts triggered a flag, all without…

Brand Safety is here (risk analysis for every creator) - 08.11.26

You can now connect your AI assistant directly to Upfluence and search creators, pull profiles, and validate audiences without ever leaving the conversation.

Upfluence MCP - 07.30.26

You can now create a GBP wallets, top it up, and pay creators entirely in euros, with no currency conversions and no hidden fees.

Upfluence Pay now supports GBP wallets - 07.30.26

Paying creators in euros no longer requires going through USD. You can now create a EUR wallets, top it up, and pay creators entirely in euros, with no currency conversions…

Upfluence Pay now supports EUR wallets - 05.26.26

You can now change the sender email on an active campaign, even after sequences have already started 🎉

Switch your campaign sender email, even mid-campaign

Deleted discount codes on your e-commerce store no longer require contacting support, you can now spot and fix them directly in Upfluence!

Deleted discount codes no longer block your workflow - 04.29.26

Bulk Actions are now live in campaigns, one of our most requested improvements, and a big step toward managing creators at scale 🚀

Manage your campaigns at scale with bulk actions

The new Notification Center  puts all important updates in one place, so replies, applications, drafts, payment requests, and account alerts don’t get missed. Jump straight to the right action in…

Never miss an update again: Notification Center is here - 03.10.26

Warn users about pending applications - 02.12.2026

Counter-Offer Rework - 02.12.2026

You can now edit your tracking plans all by yourself: make updates from campaign or IRM, and track progress live as changes roll out across your codes.

Edit Tracking plans yourself  - 02.12.26

Creating campaigns is now faster with Jaice, your AI co-pilot that guides you through every step.

Your AI campaign assistant has arrived! - 01.14.26

Jaice now delivers 6 pre-setup searches per brand to help you find creators instantly, no setup needed!

Jaice tailored searches - 01.13.26

YouTube audience data (Country, Age, Gender) is now available for all creators connected to Creator Space!

Youtube Audience Data is now accessible - 01.13.26

We’ve revamped error handling for discount code and affiliate link creation, giving you clear explanations and instant, actionable fixes.

Clear guidance upon discount code & link generation errors - 12.01.25

TikTok brand mentions and affiliate identification are now live: spot which brands creators name, who’s posting affiliate content and unlock sharper insights, instantly.

Unlocking brand mentions and affiliate identification on TikTok - 11.13.25

You can now track clicks on affiliate links, giving full visibility into how much traffic and value each creator drives: this update adds affiliate click tracking and displays new click…

Track clicks on affiliate links - 10.30.25

Get smarter creator suggestions, instead of analyzing one profile at a time, our new AI-powered Lookalikes learns from your whole list to deliver highly relevant matches in minutes.

Smarter creator discovery: list-level Lookalikes - 10.30.25

We’ve launched a brand-new navigation experience with a redesigned sidebar that groups apps by goals, making it easier and faster to find what you need.

Navigation update on the sidebar - 09.30.25

With Affiliate Identification & Selection, instantly spot creators already driving sales on Instagram and YouTube using the Affiliate Filter, view their Affiliate Score.

Identify affiliate Creators in a flash - 09.25.25

You now have full control over Stripe’s 1% currency conversion fee in Upfluence Pay: choose to cover it or let creators handle it (available per payment and in bulk).

Take control over Stripe 1% conversion fees - 09.18.25

A new Instagram stories column is now available in Workflow and IRM, letting you instantly see who’s connected, filter by status, and invite creators to connect, all without leaving your…

Easily track Instagram stories sharing status - 09.18.25

Smarter industry topic matching - 09.09.25

We’ve streamlined your tables for better data visibility (reduced row and header height. resized column...), see more data at once without losing clarity.

Slimmer tables, better insights - 09.09.25

The new sales reporting dashboard lets you track and analyze all creator-driven sales in one place, with clear visual reports, advanced filters, and product-level insights.

Sales performance reporting Dashboard 📊 (Beta) - 08.27.25

Creators can now discover and apply to Marketplace campaigns directly through the revamped Creator Space: a centralized hub boosting visibility and simplifying collaboration.

Marketplace opportunities access on Creator Space - 08.20.25

You’ll now see “Counter-offer received” when a creator submits a counter offer, replacing the generic “Influencer Responded.” If they accept your offer, the original status remains.

Workflow status update to 'Counter-offer received' - 08.12.25

Collapsable Workflow top bar - 08.04.25

In gifting campaigns, selected products will disappear from the import menu once chosen making the process frictionless.

Smarter gifting product selection - 08.04.25

Improved table filters visibility - 08.04.25

YouTube account verification is now live in the Creator Space, joining Instagram and TikTok!

YouTube login for creators - 07.25.25

Creators can now connect their TikTok accounts in the Creator Space, alongside Instagram authentication, to securely verify ownership and strengthen brand matching.

TikTok login for creators - 07.25.25

You can now bulk create compensation orders for up to 1,000 eligible creators in one go. The system filters automatically, runs in the background, and gives real-time feedback, making compensation…

Introducing bulk compensation orders - 06.26.25

Access tracking plans with key details and a full overview right in campaign setup (no more tab switching).

Smarter tracking plan selection - 06.17.25

Choose when discount codes and affiliate links are generated: either when a creator joins your campaign or only after approval. This added control prevents leaks, keeps your shop clean, and…

Decide when discount codes and affiliate links are generated - 05.21.25

Introducing the 'Background task dashboard' a new way to track imports, exports, and bulk updates in one place. View real-time progress and stay informed on task status without switching tabs.

Track your background tasks with ease! - 05.21.25

Instagram Stories tracking just got easier for creator, Facebook page or Insta professional account no longer needed!

Track Stories from ALL Your affiliates! - 05.05.25

Use dynamic UTM parameters in Shopify and AST to track campaign performance at the creator level. Add variables like {{FirstName}} or {{Username}} to your URLs for deeper insights and smarter,…

Dynamic UTM parameters - 04.29.25

creator export, bulk export, background processing, large lists, export automation, community management, creator lists, download, email notification, export limit removalfile export

Say hello to asynchronous creator export - 04.28.25

To prevent code leaks and unauthorized payments, creators will now only see their discount codes and affiliate links after approval.

More control over discount codes & affiliate links - 04.28.25

Creators can now see the affiliate commission payout rate directly in the campaign application form bringing full transparency to earnings, boosting trust, and making offers more compelling to apply to.

Affiliate rates in application form - 04.14.25

Create and manage tracking plans directly in Workflow, IRM, or e-commerce, no redirects, no refreshes. It’s faster and consistent for seamless campaign management.

Introducing the new Tracking plan experience - 04.10.25

Creator Marketplace makes influencer marketing effortless: publish campaigns, attract top creators, and manage collaborations all in one place, no manual searching or outreach needed.

Upfluence creator Marketplace 🔥 - 04.09.25

You can now set a minimum purchase amount and currency for Shopify discount codes directly in the new “Limit” section of tracking plans, enabling smarter and more controlled promotions.

Set minimum purchase amounts for Shopify discount codes - 04.10.25

Upfluence is introducing optional 2FA with SMS verification, adding an extra layer of security for logins and payments. Users can enable it in their account settings, and admins can view…

Two-factor authentication (2FA) for enhanced security - 03.05.2025

A new dedicated column now lets users easily see and filter creators’ selected payment methods, streamlining mass payments and eliminating manual checks for faster and error-free processing.

New 'payment method' column in the Payment app - 03.05.25

You can now update statuses directly from the side panel (additionally to IRM), making the process integrated into your workflow.

Manage relationship statuses from your Side panel - 03.05.25

Introducing bulk status assignment: you can now update the status of up to 1,000 creators at once in the IRM, with background processing for large selections, saving time and streamlining…

IRM relationship statuses: bulk operations - 02.19.25

The @handle search now correctly displays brand accounts, ensuring accurate results when searching for any type of profile.

Improved @Handle search for brand accounts - 02.19.25

Smart Results Beta is now available to all users, offering optimized, smarter searches tailored to your needs, building on the success and positive feedback from early testers.

Smarts Results: global availability - 02.10.25

A new sorting section in Smart Results gives you more control and flexibility when finding creators, letting you choose your preferred sorting type while relying on intelligent ranking for quality…

Sort search results with new criteria - 02.10.25

The Help center has been completely redesigned to be more intuitive and action-oriented, offering quick access to support, feature requests, changelogs, in-platform help articles, and Upfluence University.

Introducing the reimagined Help center - 01.28.25

We’ve simplified the Shopify tracking script installation process, allowing users to quickly copy, paste, and set up their code with ease (quick and smooth).

Simplifying Shopify tracking script installation - 01.28.25

Creators can now delete their existing account directly from the platform removing the need for support assistance when fixing misconfigured account countries.

Creators Upfluence pay account updates - 01.17.25

You can now create fully customizable manual relationship statuses in the IRM to match your team’s workflow.

Manual relationship statuses in the IRM and statuses filtering - 01.07.25

You can now pay multiple creators at once with Upfluence Pay, streamlining your workflow and saving valuable time.

Payment: Mass pay creators - 01.06.25

A new sidebar listing all sections and direct links make it faster to find what you need in your Settings.

Navigate your settings faster - 02.17.26

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