Hey there, you can now connect your AI assistant directly to Upfluence and search creators, pull profiles, and validate audiences without ever leaving the conversation 🚀
🧠 Why we built this
More and more of the work around a campaign now starts inside an AI assistant, a brief to draft, a shortlist to sanity check, a market to explore. Those assistants are fast, but on their own they have no dependable creator data behind them.
That gap shows up quickly:
Answers with no source of truth, a general purpose assistant estimates follower counts, audience splits, and past collaborations rather than knowing them
Depth that stops at the surface, it can tell you a creator exists, not whether the audience actually matches your target or which brands are already in the picture
Verified data that stays put, the reliable numbers live in Upfluence, and until now they could not travel into the tools where the thinking happens
So we built a hosted MCP server:
We put verified Upfluence data behind your assistant, so what comes back is drawn from our influencer database
We made the connection a single OAuth step with your existing Upfluence account, nothing to install and nothing to maintain
We kept it open, Claude, ChatGPT, Cursor, and any other MCP compatible client can connect
In short: the AI assistant you already work in now runs on real influencer data ✅
✨ What's new?
Search and creator lookup 🔎
Describe the creators you want in plain language and get results straight from the Upfluence database. You can also paste a handle or a profile URL to check whether a creator is already in there before you start a campaign.
Full profiles and fresh stats 🔁
Pull a complete creator profile and its metrics on demand, including a refresh right before you send a pitch so you are never quoting stale numbers.
Audience validation 🧠
Check audience demographics against your target, and compare several creators side by side in the same conversation to see which one actually fits the campaign.
Brand mention checks 🏷️
Review the brands a creator has already mentioned, to vet past collaborations for authenticity or to flag any of your competitors before you reach out.
🚀 Getting connected
Authentication runs through OAuth with your Upfluence account, so there is nothing to configure beyond approving the connection. No API keys, no config files.
Claude (desktop or claude.ai): go to
Settings→Connectors→Add custom connector, enterhttps://mcp.upfluence.co/mcp, then clickConnectand complete the OAuth flow in your browser.ChatGPT: add the Upfluence app and complete the OAuth flow. You can also add it manually under
Settings→Connectors→Advancedto publish it to your whole workspace.Cursor: go to
Settings→Tools & MCP→New MCP Server, add the server URL, and authorize on first connect.Any other client: any MCP compatible client can connect over Streamable HTTP at
https://mcp.upfluence.co/mcp, with standard MCP OAuth including dynamic client registration.
📚 Step by step instructions for each client, plus the full list of available tools, live in the help center article: Using the Upfluence MCP Server
💬 Prompts to try first
"Find food and travel creators in Italy with an engaged audience over 50k followers"
"Is @creatorhandle already in the Upfluence database?"
"Here is an Instagram link, pull this creator's full profile and stats"
"What are the audience demographics for this creator? I am targeting women 25 to 34 in France"
"Which brands has this creator mentioned? Flag any competitors of ours"
❓ Q&A
Which assistants can I use this with?
Claude, ChatGPT, and Cursor are covered step by step above, and any other MCP compatible client can connect over Streamable HTTP.
Do I need an API key or a developer setup?
No. Authentication is OAuth with your existing Upfluence account, and no API keys or config files are needed for the clients listed above.
What data can the assistant reach?
Influencer search, profiles and stats, audience demographics, and brand mentions.
Is this available on my plan?
The MCP server is in Beta and access is granted on request. Contact our support team to get started.
Will the available capabilities change over time?
Yes. The list evolves, and your client always shows the current set once connected. The help center article tracks the current tools.
What if something I need is missing?
Reach out to our support team. We review all feedback as we shape what comes next.