The Upfluence MCP server is currently in Beta. Access is provided on request, so reach out to our support team if you'd like it enabled for your account.
What is the Upfluence MCP server?
The Upfluence MCP server lets AI assistants such as Claude, Cursor, and any MCP-compatible client search and analyze Upfluence influencer data directly from chat. Instead of switching between tools, you can query the influencer database, pull profiles, and review audience insights right inside your AI assistant.
Key details
Server URL |
|
Transport | Streamable HTTP |
Authentication | OAuth (your Upfluence account) |
Setup
Claude Desktop or claude.ai
No config file is needed. Use the custom connector flow:
Go to Settings → Connectors → Add custom connector.
Enter
https://mcp.upfluence.co/mcp
Hit Connect. OAuth is handled natively in the browser.
Any other client
Use the Streamable HTTP transport with https://mcp.upfluence.co/mcp.
The server supports standard MCP OAuth, including dynamic client registration.
Available tools
Tool | Description |
| Search the Upfluence influencer database |
| Fetch an influencer profile by ID |
| Get audience demographics for an influencer |
| Get brand mentions for an influencer |
| Resolve an influencer ID from a social handle |
| Resolve an influencer ID from a profile URL |
The tool list may evolve over time. Your client always shows the current set after connecting. We're actively expanding the set of available tools. If there's a specific tool or capability you'd like to see, reach out to our support team. We review all feedback and take it into account as we shape what comes next.
Uses-cases
Discovery & search
"Find food and travel creators in Italy with an engaged audience over 50k followers", surface a shortlist without opening the platform.
Quickly check whether a creator is already in the Upfluence database before reaching out.
Profile deep-dives
Pull a full profile from a handle or URL you already have, e.g. paste an Instagram link and get the creator's stats back instantly.
Look up a specific influencer by ID to refresh their metrics before a pitch or report.
Audience validation
Check a creator's audience demographics (age, gender, location, etc.) to confirm they match a campaign's target before adding them to a list.
Compare the audience makeup of several creators side by side to pick the best fit.
Brand-fit & competitive checks
See which brands a creator has already mentioned, to spot potential conflicts of interest or, conversely, an existing affinity with your brand.
Vet a creator for authenticity by reviewing their past brand collaborations.
Need access?
Since this feature is in Beta, access is granted on request. Contact our support team to get started.