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How to set up the Upfluence MCP

Overview

Upfluence provides a hosted Model Context Protocol (MCP) server that gives AI assistants such as Claude, ChatGPT, and Cursor direct access to Upfluence influencer data. Once connected, you can search the influencer database, pull profiles, and review audience insights using natural language, without leaving your AI assistant.

There are two sides to it:

  • Creator research: search the creator database, resolve a handle or profile link, pull full profiles and platform stats, and check audience demographics and past brand mentions.

  • Campaign work: open a campaign’s brief and targeting criteria, see who’s in it and what status they’re at, add creators to a list or campaign, approve, shortlist or reject them, send your campaign emails, and read and reply to creator threads.

A full campaign workflow looks like:

  1. Brief: open the campaign’s brief, targeting criteria and settings to shape who you’re looking for

  2. Find: search the creator database against those criteria, or resolve a creator from a handle or profile URL

  3. Inspect: pull full profiles, contact details and platform stats

  4. Validate: check audience demographics and past brand mentions

  5. Add: add the creators you want to the campaign, or park them in a list for later

  6. Invite: send the campaign’s invitation email to the ones you’ve added

  7. Track: see who replied, who bounced and who’s still waiting, and answer them in their thread

  8. Decide: shortlist, approve or reject creators as they come back to you

  9. Run: send the shipping, drafting, publishing and payment emails as creators move through the campaign

You can refine with follow-up questions at any step, and you don’t have to run the whole thing in one go. Plenty of people use the MCP for research only, or jump straight to step 7 to catch up on replies.

Key Details

Server URL

https://mcp.upfluence.co/mcp

Transport

Streamable HTTP

Authentication

OAuth (your Upfluence account)

📖 Full technical documentation
For the complete and always up-to-date list of available tools, parameters, and technical reference, see the Upfluence MCP developer documentation.

Connecting to the MCP Server

Authentication is handled through OAuth with your Upfluence account. No API keys or config files are needed for the clients below.

Claude (Desktop or claude.ai)

  1. Find Upfluence Connector and complete the Upfluence OAuth flow.

  2. Click Connect and complete the Upfluence OAuth flow in your browser

ChatGPT

Add Upfluence to ChatGPT and complete the Upfluence OAuth flow.

Alternatively, to add it manually or publish the connector to your workspace so teammates can use it:

  1. Go to Settings → Connectors → Advanced and enable Developer Mode

  2. Add a new connector with https://mcp.upfluence.co/mcp as the MCP Server URL and OAuth as the authentication method

  3. Complete the Upfluence OAuth flow

Cursor

  1. Go to Settings → Tools & MCP → New MCP Server to open ~/.cursor/mcp.json

  2. Add the following json:

{   "mcpServers": {     "upfluence": {       "url": "https://mcp.upfluence.co/mcp"     }   } }

  • Save the file. Cursor will prompt you to authorize with Upfluence on first connect.

Any other client

Any MCP-compatible client can connect using the Streamable HTTP transport with https://mcp.upfluence.co/mcp. The server supports standard MCP OAuth, including dynamic client registration.

Example Prompts

Once connected, try asking your AI assistant:

Discovery & search

  • "Find food and travel creators in Italy with an engaged audience over 50k followers"

  • "Is @creatorhandle already in the Upfluence database?"

Profile deep-dives

  • "Here's an Instagram link, pull this creator's full profile and stats"

  • "Refresh the metrics for influencer [ID] before I send the pitch"

Audience validation

  • "What are the audience demographics for this creator? I'm targeting women 25-34 in France"

  • "Compare the audience makeup of these three creators and tell me which best fits the campaign"

Brand-fit & competitive checks

  • "Which brands has this creator mentioned? Flag any competitors of ours"

  • "Review this creator's past brand collaborations to vet them for authenticity"

Campaign management

  • “Which creators in my [campaign name] campaign are waiting at Ready to invite?”

  • “Pull up the brief for [campaign name] and find me 20 creators who match it”

  • “Add these creators to my [campaign name] campaign, then send them the invitation email”

Campaign names have to match exactly, so paste the campaign link if you’re not sure. Emails send as soon as they’re triggered, so your assistant will tell you what’s going out and wait for your go-ahead.

Inbox and replies

  • “Has anyone replied in [campaign name] since yesterday?”

  • “Reply to [creator name] saying we’ll get back to them this week”

These are starting points. For full workflows, including daily briefings, applicant filtering and draft tracking, see Upfluence MCP: Use cases and example prompts.

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