Overview

Upfluence provides a hosted Model Context Protocol (MCP) server that gives AI assistants such as Claude, ChatGPT, and Cursor direct access to Upfluence influencer data. Once connected, you can search the influencer database, pull profiles, and review audience insights using natural language, without leaving your AI assistant.

A typical workflow looks like:

Find: Search the database, or resolve a creator from a handle or profile URL
Inspect: Pull the full profile and stats
Validate: Check audience demographics and past brand mentions
Iterate: Refine with follow-up questions in the same conversation

Key Details

Server URL	`https://mcp.upfluence.co/mcp`
Transport	Streamable HTTP
Authentication	OAuth (your Upfluence account)

Available Tools

Category	Tool	Description
Discovery	`search`	Search the Upfluence influencer database
Profiles	`fetch_influencer_from_id`	Fetch an influencer profile by ID
Audience	`fetch_audience_features`	Get audience demographics for an influencer
Brand activity	`fetch_brand_mentions`	Get brand mentions for an influencer
Resolution	`resolve_influencer_id_from_media_handle`	Resolve an influencer ID from a social handle

The tool list evolves over time. Your client always shows the current set after connecting. If there's a tool or capability you'd like to see, reach out to our support team. We review all feedback as we shape what comes next.

Connecting to the MCP Server

Authentication is handled through OAuth with your Upfluence account. No API keys or config files are needed for the clients below.

Claude (Desktop or claude.ai)

Go to Settings → Connectors → Add custom connector
Enter https://mcp.upfluence.co/mcp
Click Connect and complete the Upfluence OAuth flow in your browser

ChatGPT

Add Upfluence to ChatGPT and complete the Upfluence OAuth flow.

Alternatively, to add it manually or publish the connector to your workspace so teammates can use it:

Go to Settings → Connectors → Advanced and enable Developer Mode
Add a new connector with https://mcp.upfluence.co/mcp as the MCP Server URL and OAuth as the authentication method
Complete the Upfluence OAuth flow

Cursor

Go to Settings → Tools & MCP → New MCP Server to open ~/.cursor/mcp.json
Add the following json:

{   "mcpServers": {     "upfluence": {       "url": "https://mcp.upfluence.co/mcp"     }   } }

Save the file. Cursor will prompt you to authorize with Upfluence on first connect.

Any other client

Any MCP-compatible client can connect using the Streamable HTTP transport with https://mcp.upfluence.co/mcp. The server supports standard MCP OAuth, including dynamic client registration.

Example Prompts

Once connected, try asking your AI assistant:

Discovery & search

"Find food and travel creators in Italy with an engaged audience over 50k followers"
"Is @creatorhandle already in the Upfluence database?"

Profile deep-dives

"Here's an Instagram link, pull this creator's full profile and stats"
"Refresh the metrics for influencer [ID] before I send the pitch"

Audience validation

"What are the audience demographics for this creator? I'm targeting women 25-34 in France"
"Compare the audience makeup of these three creators and tell me which best fits the campaign"

Brand-fit & competitive checks

"Which brands has this creator mentioned? Flag any competitors of ours"
"Review this creator's past brand collaborations to vet them for authenticity"

Need Access?

The Upfluence MCP server is in Beta and access is granted on request. Contact our support team to get started.

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How to export data from Upfluence

Set up your integrations

How to use Upfluence Marketplace for creator outreach

Upfluence API

Using the Upfluence MCP Server