Until now, you could measure the results of your affiliate campaigns but not the story behind them: without knowing how many clicks each creator actually drove, optimizing campaigns felt like a guessing game.
That changes today as we're introducing Click Tracking for Affiliate Links: giving you full visibility into who drives traffic, who converts, and who generates value among your creators.
Here’s what’s new:
New option in your future tracking plans
Enable tracking in Tracking Plan > Link Parameters to start capturing clicks for each creator.Smart preview of your links for checking
Preview the destination link (where audience will land) and shortened link (simplified version audience will see and interact with).Measure your performance from Workflow and IRM
Three new columns provide visibility over the performance of your affiliate links:Total Clicks: Total number of clicks on each creator’s short link so you can compare traffic.
Conversion Rate (CVR):
Number of Sales / Number of Clicks(in %) to spot efficiency and understand who turns traffic into buyers.Earnings Per Click (EPC):
Total Generated Sales Value / Number of Clicks(expressed in your sales currency), to estimate value per visit and compare ROI across creators.
Bonus: Quick setup check - see if tracking is enabled directly in your Tracking Plan summary.