Upfluence’s Amazon Attribution integration allows you to create and track affiliate links, helping you measure the performance of your influencer campaigns.
Before proceeding, ensure your Amazon Ads account is connected to Upfluence. If you haven't done this yet, follow this guide:
How to link your tracking plan to a campaign
Go to your Campaign settings in Upfluence.
Enable the "Track orders & sales performance" toggle.
Select an existing tracking plan or click "New tracking plan" to create one.
Click Save—your tracking plan is now linked to your campaign.
How to access Amazon affiliate link performance
Ensure your Amazon tracking plan is linked to your campaign.
Send the affiliate links to your creators. (More details)
Go to the Campaign Performance tab to view Amazon performance data.
ℹ️ Amazon Ads reporting updates every 24 to 48 hours.
Clicks may take up to 24 hours to appear.
Conversions may take up to 48 hours to display.
These delays are set by Amazon and cannot be controlled by Upfluence.
How to export total sales from your Amazon campaigns
Go to your Campaign Dashboard in Upfluence.
Click on the Export button.
Select "Aggregated data" (this is the export type available for Amazon).
Choose the date range for the data.
Select the Amazon store you want to export data from.
Click Export.
Frequently asked questions
1. What data is available for Amazon Attribution?
Upfluence provides the following Amazon Attribution metrics:
Clicks: Total clicks on affiliate links
Detail page views: Number of visits to your product/store pages
Add to cart: Number of products added to cart
Purchases: Amazon does not provide order data but tracks purchases as events
Units sold
Sales value
Conversion rate: Purchases ÷ Clicks × 100
Commission: Payout rate assigned to each creator
Commission value
Brand Referral Bonus
2. What is the Amazon brand referral bonus?
The Brand Referral Bonus allows sellers in Amazon’s US store to earn an average of 10% of product sales from traffic they drive to Amazon via non-Amazon marketing channels.
The bonus applies to additional products purchased from the brand within 14 days of clicking an ad.
The final bonus amount is confirmed two months after qualifying sales to account for order cancellations and returns.
3. Why does my Brand Referral Bonus show $0 despite having sales?
Per Amazon’s documentation:
Your Amazon Ads account must be linked to an Amazon US Store.
The bonus amount is estimated and updated with a 2-3 day delay.
The final bonus amount is credited two months later to accommodate cancellations and returns.
4. Can I pay creators a commission for promoting Amazon products?
Yes! You can set a commission structure in your Campaign settings and compensate creators based on their performance. More information can be found here.
5. Can I create an Amazon order through Upfluence?
No, Upfluence does not allow you to import Amazon product catalogs or place orders directly from your Amazon account.
However, you can:
Run an Amazon tracking plan alongside a CMS campaign (e.g., Shopify).
Send products to creators via your CMS and generate Amazon affiliate links to track performance.
6. Why don’t I see reporting data for my Amazon Attribution links?
To protect shopper privacy, Amazon does not display data until minimum thresholds are met:
Clicks appear after 10 recorded clicks.
Conversions appear after the first recorded sale.
Amazon Ads reporting updates every 24 to 48 hours.
ℹ️ Once shoppers have clicked your links, clicks may take up to 24 hours to appear, and conversions may take up to 48 hours.