Utilizing the Amazon Attribution integration empowers you to generate affiliate links, directing customers to your Amazon store or product. Following the setup of your Amazon Account (guide provided here), you can now generate affiliate links and track your performance effectively.
Step 1: Connect Your Amazon Ads Account
🔗 Before you start generating your Amazon Affiliate links, make sure to connect your Amazon Ads account to Upfluence. For help on how to do this, read this article: How to connect your Amazon Ads account to Upfluence
Step 2: Generate Affiliate Links
1. Create a new Tracking plan through the Community app or Campaign app.
2. Name your Tracking Plan: Choose a clear name to easily identify it within Upfluence.
3. Select your Amazon Ads account that you want to use.
4. Choose your Sponsored Ads account where the affiliate link will be generated.
A Sponsored Ads account is a sub-account within your main Ads account. It can be shared between Ads accounts and allows you to target a specific country and store on Amazon.
5. Enter a campaign name: This will help you identify your Upfluence campaign in Amazon Attribution.
6. Set the Click-through URL: Decide where the link will direct customers. You can choose between:
A specific product page
Your Amazon store
7. Enable Deep Linking (default setting): Deep linking is automatically turned on to ensure a smoother user experience and better tracking accuracy.
With Deep Linking (Recommended by our team):
Customers with the Amazon app installed on their device will be directed straight to the Amazon app, instead of a web browser. This makes tracking more reliable
The deep link is a link shortened, which is better then to share on social media
Without Deep Linking:
When users click on Amazon links from platforms like social media, these often open in a browser, where they may not be logged into Amazon. This can cause users to close the browser, open the app manually, and complete the purchase there, which interrupts tracking and breaks purchase attribution. Additionally, Amazon affiliate links without deep linking are longer, making them less ideal for sharing.
Important Note: Once your Tracking plan is created with the Deep Linking togged on/off, you cannot change it for the other option.
8. Preview Your Link: You can preview how your affiliate link will appear with or without deep linking before finalizing the setup.
Important Note: Once your Tracking plan is created with the URL parameter, it cannot be changed.
9. Validate and finalize the tracking plan: You can now assign this tracking plan to any campaign of your choice and share the affiliate links with influencers.
Frequently Asked Questions
1. The Sponsored Ads account I want to use is not visible in the list, why?
If a Sponsored Ads account is not visible, it means that the account is not eligible for Amazon Attribution. All the eligibility criteria are accessible here: 🔗 Is my Amazon Ads account eligible for Amazon Attribution?
2. Can I define a duration for the Amazon links?
No, there's no duration. This feature is not provided my Amazon Attribution.
3. Can I redirect to any other page than my own Amazon store page or a product page?
No, Amazon does not allow you to redirect to another page. We automatically block the creation of tracking plans if the Amazon link is not compatible, to avoid any problems.
4. I don't see my Attribution campaign in my Amazon Ads account, why?
The affiliate links must be clicked several times before they appear in your Amazon Ads account. If you don't see anything after that, please contact our support team.
5. Can I edit the Amazon Tracking plans?
No, once created, Amazon tracking plans can't be edited
6. How many Amazon tracking plans can I create?
There's no limitation. You can create as many tracking plans as you need. Besides that, we highly suggest having one unique tracking plan per Workflow to make sure you can attribute sales to a specific campaign.