Utilizing the Amazon Attribution integration in Upfluence allows you to create amazon links that direct customers to your Amazon store or specific products. With these links, you can track performance effectively and streamline your campaigns.
🔗 Before starting, ensure your Amazon Ads account is connected to Upfluence. For instructions, check out this guide: How to connect your Amazon Ads account to Upfluence
Step 1: Create a new tracking plan
Option 1: Using the Campaign app (recommended)
Go to the Campaign settings page.
Find the Sales & activity tracking section.
Click on “+ New Tracking Plan” to open a new tab.
Option 2: Using the Community app
Open the Community App and select the influencers you want to assign affiliate links to.
At the top of the table, action buttons will appear.
Click “Tracking & Discount” > “New Tracking Plan.”
Step 2: Configure your tracking plan
Tracking plan name: Choose a clear, descriptive name to help you easily identify it within Upfluence.
Tracking provider
Select the Amazon Ads account you want to use.
Choose the Sponsored Ads account where the affiliate link will be generated.
Note: Sponsored Ads accounts are sub-accounts within your main Amazon Ads account. They allow you to target specific countries and Amazon stores and can be shared between Ads accounts.
Attribution campaign name: Enter a name that helps you identify your Upfluence campaign in Amazon Attribution.
Click-through URL: Paste the link you want the affiliate link to direct customers to.
Recommendation: Use a product link instead of a storefront link, as product links typically convert better.
Preview your affiliate link: You can preview how the affiliate link will appear before finalizing the setup to ensure it meets your requirements.
Important note: Once a tracking plan is created, the Click-through URL cannot be changed.
✨ We use deep links for better performance
Affiliate links generated through Upfluence are deep-links, which improve customer experience and tracking reliability.
Benefits of Deep Links:
Customers with the Amazon app installed are directed straight to the app, bypassing the web browser for seamless attribution.
Deep links generate shortened URLs, making them easier to share on social media.
Without Deep Links:
Social media links often open in a browser where users might not be logged into Amazon, leading to broken tracking.
Non-deep links are longer and less ideal for sharing.
Step 3: Finalize your tracking plan
Click “Create tracking plan.”
Assign the tracking plan to any campaign of your choice. (See details)
Share the generated affiliate links with your influencers.(See details)
Frequently Asked Questions
1. The Sponsored Ads account I want to use is not visible in the list, why?
If a Sponsored Ads account is not visible, it means that the account is not eligible for Amazon Attribution. All the eligibility criteria are accessible here: 🔗 Is my Amazon Ads account eligible for Amazon Attribution?
2. Can I define a duration for the Amazon links?
No, there's no duration. This feature is not provided my Amazon Attribution.
3. Can I redirect to any other page than my own Amazon store page or a product page?
No, Amazon does not allow you to redirect to another page. We automatically block the creation of tracking plans if the Amazon link is not compatible, to avoid any problems.
4. I don't see my Attribution campaign in my Amazon Ads account, why?
The affiliate links must be clicked several times before they appear in your Amazon Ads account. If you don't see anything after that, please contact our support team.
5. Can I edit the Amazon Tracking plans?
No, once created, Amazon tracking plans can't be edited
6. How many Amazon tracking plans can I create?
There's no limitation. You can create as many tracking plans as you need. Besides that, we highly suggest having one unique tracking plan per Workflow to make sure you can attribute sales to a specific campaign.