Campaign-specific merge fields are dynamic placeholders in emails that automatically populate with influencer-specific details, such as their application link, draft submission portal, or affiliate link. These fields personalize communication, making it more engaging and relevant.
At Upfluence, there are two types of merge fields available when creating emails:
Merge fields for influencer outreach personalization
Merge fields for sending campaign-related information (covered in this guide)
👉 For details on outreach personalization, check out: How to personalize emails using merge fields and fallback values
⚠️ Note: The merge fields in this guide only work within a Campaign and are automatically generated for each added influencer.
1. Types of Campaign specific merge fields
Upfluence offers six types of campaign-specific merge fields:
{{application_link}}Purpose: Directs influencers to their personalized application form.
Where it’s used: The Application form email.
How it appears: Hyperlinked to "HERE" in the default template.
{{composition_link}}Purpose: Provides access to the draft upload portal.
Where it’s used: The Drafting email.
How it appears: Hyperlinked to "HERE" in the default template.
{{publication_link}}Purpose: Redirects influencers to their publication instructions.
Where it’s used: The Publishing notification email.
How it appears: Hyperlinked to "publication instructions" in the default template.
{{fixed_payment_link}}Purpose: Takes them to their payment request page.
Where it’s used: The Payment Request email.
How it appears: Hyperlinked to "HERE" in the default template.
{{promo_code}}Purpose: Displays each creator's unique discount code (for integrated stores).
Where it’s used: Any email mentioning influencer discount codes.
⚠️ Note: Merge fields only preview correctly if influencers have already been added to your Campaign.
{{affiliate_link}}
2. How to add Campaign-specific merge fields to your emails
There are three ways to insert merge fields in your email templates:
Use the merge field box
Located on the right side of the email editor, under "Discount Offer" and "Campaign" sections.
Use linking bubbles
Found at the bottom of the email content editor for easy selection.
Type
{{directly in the email body
A list of available merge fields will appear—just choose the one you need.
Once added, the merge field will auto-populate with influencer-specific details when emails are sent.
3. Best practices for using Campaign-specific merge fields
Insert merge fields as hyperlinks
For a professional and seamless experience:
Highlight the text (e.g., "Click Here") in the email editor.
Click "Insert Link" and add the appropriate merge field (e.g.,
{{application_link}}).Click "Save" to confirm.
Verify merge fields before sending
Before sending your campaign emails:
Test hyperlinks – Click on "HERE" in the editor to ensure the correct merge field is inserted.
Note: Avoid manually copying and pasting "HERE" from the template.
Avoid manual pasting – Copying & pasting "HERE" can cause errors if the hyperlink is missing or incorrect.
For further troubleshooting, you can review our article on troubleshooting the application link in your email.