The "Drafting/Send draft email" step is designed to invite influencers to submit their content drafts for your review. This step allows you to create an initial draft request email and set up as many follow-up emails as needed to encourage influencers to send their drafts.
Once you’re ready to collect drafts, click the "Drafting" button on the campaign dashboard. This will start sending out Draft request emails and schedule the follow-ups you’ve configured. For more information on follow-ups, see: How to set up automated follow-up emails with Email flows.
I. The Drafting Portal in the Email
The "Drafting/Send draft email" step includes its own initial email and multiple follow-up emails. The main goal of this step is to direct influencers to their personalized Drafting portal, where they can submit their content drafts for your review.
On this page, influencers can:
Upload photos or videos in formats such as .jpeg, .png, .gif, .mov, .mp4, and .ogg
Attach YouTube video URLs
Add content for a blog post
Access the Campaign brief for a reminder of your expectations
NOTE: Influencers can only upload files under 512 MB.
II. How It's Sent to Influencers
Each Draft request email contains the {{composition_link}} merge field, which generates a unique link for each influencer. In the default template, this link is hyperlinked to the word "HERE," directing influencers to their personalized Drafting portal.
Note: The {{composition_link}} merge field works only within a campaign and is automatically generated for each influencer.
To edit and customize your Draft request email with {{composition_link}}, refer to: What are Campaign-specific merge fields and how do I use them?
Important Tips for Using {{composition_link}}
Keep the "HERE" Hyperlink: It’s recommended to keep the hyperlink on "HERE" for the
{{composition_link}}, as it helps track whether a follow-up email should be sent to the influencer.
III. Tracking Influencer Draft Submissions
Once an influencer uploads their draft, a new action button labeled "See draft(s)" will appear on the campaign dashboard. Click this button to open the influencer's side panel, where you can view their submitted drafts at the bottom.
For more details, see How to launch my campaign using the predefined steps?