The "Product shipment/sent" step is designed to notify influencers that the products they selected as campaign compensation have been shipped.
This step should be used after you have scheduled the shipment for the products, either by:
Offline Shipping: Managing the shipping process manually.
One-Click Product Fulfillment: Using our native integration with Shopify, WooCommerce, BigCommerce, or Magento to create an order directly in your e-commerce store. More details
Best Practices
1. Add a Tracking Number: Personalize your email by including a custom merge field for the shipment tracking number unique to each influencer. This adds a professional touch and keeps them informed about their shipment's status.
For more on setting up custom merge fields, see: How to create and manage my own merge fields and How to personalize emails using merge fields and fallback values
2. Include Discount Codes and Affiliate Links: If you’re running an affiliation campaign and offering product gifts only, consider adding the influencer's unique discount code, affiliate link, and relevant keywords directly in your email content.
This makes it easier for creators to promote your brand. Product-only campaigns are typically focused on increasing brand awareness rather than securing guaranteed publications from influencers. Therefore, include these details to encourage creators to talk about your brand as much as possible.