The "Product shipment/sent" step is designed to notify influencers that the products they selected as campaign compensation have been shipped.
This step should be used after you have scheduled the shipment for the products, either by:
Offline Shipping: Managing the shipping process manually.
One-Click Product Fulfillment: Using our native integration with Shopify, WooCommerce, BigCommerce, or Magento to create an order directly in your e-commerce store. More details
Best practices for this step
1. Add a tracking number
Personalize your notification by including the shipment’s tracking number for each influencer. This not only makes the email feel more personal, but also keeps influencers updated on the status of their shipment.
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2. Include discount codes and affiliate links
If you’re running an affiliate campaign or offering product-only compensation, consider adding each influencer’s unique discount code, affiliate link, and any relevant keywords directly in the email.
This makes it easier for influencers to promote your brand. Remember, product-only campaigns are typically more focused on brand awareness rather than securing guaranteed posts, so giving influencers these tools encourages them to talk about your brand more often.