Upfluence supports a variety of eCommerce integrations, including Amazon, Shopify, Magento, WooCommerce, BigCommerce, and even custom CMS integrations. The specific integration you choose determines the available features and tools for your campaigns.
Feature availability by integration
Here’s a summary of features accessible based on your chosen integration:
Shop / Feature | Discount Codes | Affiliate links* | Product Import | One-click Shipping | Sales Tracking | Influencer Matching |
Shopify | ✅ | ✅* | ✅ | ✅ | ✅ | ✅ |
WooCommerce | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ |
Magento | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ |
BigCommerce | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ |
Amazon | ❌ | ✅* | ❌ | ❌ | ✅ | ❌ |
AST | ❌ | ✅* | ❌ | ❌ | ✅ | ❌ |
Note: Features marked with * have specific implementation details described below.
Overview of integration capabilities
Our integrations enable access to the following functionalities:
1. Discount codes
Create discount codes to incentivize purchases and track influencer-driven sales.
Codes can apply to an entire order or be product/category-specific.
2. Affiliate links
Generate unique affiliate links to track conversions and monitor influencer performance.
Enhance tracking with UTM parameters for better analytics.
Upfluence offers three types of affiliate links:
Deep Link (Default for tracking plans): Redirects users to the Amazon app for better tracking and attribution.
Original Amazon Link (Legacy): Opens in a browser but can disrupt tracking if users switch to the app manually. (No longer used in new tracking plans.)
Automatically applies a discount code to the cart, improving the checkout experience.
Uses fingerprinting technology for cookie-free tracking, making it privacy-friendly and not requiring a discount.
3. Product import
Import your product catalog from your integrated store to manage gifting campaigns more efficiently.
4. One-Click shipping
Simplify gifting offer creation by generating and processing orders directly in Upfluence with one click.
5. Sales tracking
Measure influencer-driven sales performance using discount codes or affiliate links.
6. Influencer matching
Identify influential customers in your database for potential brand collaborations.