Upfluence supports a variety of eCommerce integrations, including Amazon, Shopify, Magento, WooCommerce, BigCommerce, and the ability to integrate with a custom CMS. The specific integration you choose will determine the actions you can perform and the tools available.
Feature availability by integration
Here’s a summary of features accessible based on your chosen integration:
Feature / Shop | Shopify | WooCommerce | Magento | BigCommerce | AST | Amazon |
Discount Codes | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
Affiliate links* | ✅ * | ❌ | ❌ | ❌ | ✅* | ✅* |
Direct Import | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
One-click Shipping | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
Sales Tracking | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Influencer Matching | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
Note: Features marked with * have specific implementation details described below.
Overview of integration capabilities
Our integrations enable access to the following functionalities:
1. Discount codes
Easily create discount codes to use as purchase incentives or for tracking sales. Codes can be set to apply to the entire order or targeted to specific products or categories.
2. Affiliate links
Generate unique affiliate links for tracking conversions and monitoring performance. These links can be enhanced with UTM parameters for more detailed analytics via Google Analytics.
Upfluence offers three types of affiliate links:
1. Amazon Links:
Deep Link (The only option when creating tracking plans): Redirects customers with the Amazon app installed directly to the app, ensuring reliable tracking and seamless attribution.
Original Amazon Link: Opens in a browser, which can disrupt tracking if customers switch to the app manually. These links are longer and less social media-friendly. (Not used anymore in any new tracking plan)
Automatically applies a discount code to a customer’s cart, simplifying the checkout experience.
Uses fingerprinting technology for tracking sales without cookies, and it does not require any discount.
3. Direct import
Effortlessly import your product catalog from your integrated store, making it easy to manage product gifting campaigns.
4. One-Click shipping
Simplify the process of crafting gifting offers by creating them directly within the Upfluence platform with a single click.
5. Sales tracking
Measure the performance of your campaigns by tracking sales attributed to influencers through unique codes or affiliate links.
6. Influencer matching
Utilize Influencer matching to identify and engage your most influential customers for future collaborations.