Why track both clicks and sales?
Tracking traffic shows how many people influencers are sending to your store, but conversions tell you who’s actually buying. Combining both gives you a clearer view of each influencer’s performance.
1. If you're using Shopify
You can track both clicks and sales directly in your Tracking plan:
While creating a Tracking plan, toggle on Track affiliate link clicks.
This shortens the affiliate link and enables click tracking alongside sales tracking.
Need help with the full setup?
→ Read the guide to creating Shopify tracking plans
2. If you're using Upfluence AST (Agnostic Sales Tracking)
No additional setup is needed.
All AST links created after October 30, 2025 track clicks by default.
3. If you're using Amazon
Amazon affiliate links automatically track clicks, no setup required.
4. Where to find click tracking data
You can monitor affiliate link activity directly in your Campaign or Community view.
Columns available:
Total Clicks: Total number of clicks on each creator’s short link so you can compare traffic.
Conversion Rate (CVR):
Number of Sales / Number of Clicks(in %) to spot efficiency and understand who turns traffic into buyers.Earnings Per Click (EPC):
Total Generated Sales Value / Number of Clicks(expressed in your sales currency), to estimate value per visit and compare ROI across creators.
FAQ:
Can I track clicks on existing affiliate links?
Not yet, but this is coming soon! Stay tuned for future updates.
What if I use WooCommerce, BigCommerce, or Magento?
These platforms don’t support affiliate links by default. To enable click and sales tracking, set up → Upfluence's AST system