Until today, tracking your campaigns in Shopify and AST was limited by static UTM parameters, making it hard to get the detailed insights you needed. Default values weren’t enough to truly understand performance at the creator level.
Now, that changes! 🚀
You can customize your URLs using dynamic UTM parameters, inserting creator-specific variables like their first name or social media username. With just a few clicks, you’ll unlock much sharper breakdowns and creator-level analytics, giving you the power to make smarter, faster decisions.
How it works:
When setting your UTM parameters, simply insert a variable and choose a dynamic value (like {{FirstName}}). The system will automatically replace it when generating affiliate links.
Example:
Original:
https://elegancely.myshopify.com/discount/SUMMER20FirstName/?utm_source=Upfluence&utm_medium=Video&utm_campaign={{FirstName}}
Becomes:
https://elegancely.myshopify.com/discount/SUMMER20VIVIEN/?utm_source=Upfluence&utm_medium=Video&utm_campaign=Vivien