Vetting a creator used to mean scrolling through months of posts by hand and hoping you didn't miss anything. Now Upfluence analyses a full year of a creator's content automatically and flags anything risky before you invest time in outreach!
Filter risky creators out of your search results. In Search filters, set your tolerance for each risk category: Violence, Body & nudity, Substances & addictions, and Offensive behaviour. Pick from four tolerance levels, or use the global toggle to set everything to Zero tolerance in one click. Creators above your threshold are automatically excluded from your results.
See a creator's full risk profile at a glance Upfluence runs the risk evaluation for you and gives you full visibility over the result: every creator profile now has a Brand Safety tab with a visual breakdown making the risk profile easy to read at a glance, and creators with zero risk detected get a Brand Safe badge, so you know in seconds whether to move forward, no need to open a single post.
See exactly which posts were flagged, and why Flagged posts are listed by category and platform with thumbnails and a risk badge. Click any thumbnail to open the original post on its source platform, so you get the full picture without hunting across apps.
Get a decision-ready summary, plus a shareable PDF Jaice writes a short risk assessment for each creator, covering overall risk, key signals, and a recommendation. Export it as a PDF from the Print button, alongside your existing Channels report, ready to share with your team.
❓Q&A
Which platforms are covered? Instagram, TikTok, and YouTube, based on posts and video thumbnails.
What do the four risk categories look for?
Violence (weapons)
Body & nudity (nudity, buttocks, swimwear)
Substances & addictions (smoking)
and Offensive behaviour (obscene gestures).
How is the risk score calculated? We look at how often and how intensely sensitive content appears across a creator's past year of posts, with recent posts weighing more than older ones.
What if a creator hasn't been analysed yet? Their Brand Safety tab will show "Not enough data to assess risk" until enough content has been processed.
Can I share this outside Upfluence? Yes, use the Print button to export a Brand Safety report PDF.