The Search app is where you find creators that match your campaign needs. There are two ways to search:
Standard search: type keywords and hashtags, and apply filters by platform, engagement metrics, or audience demographics, etc.
Jaice Search: describe what you're looking for in plain language and let Jaice translate it into a filtered search for you.
Both approaches live in the same place. Which one you use depends on how specific your need is, and you can switch between them at any time.
For a different starting point, see How to source creators using your brand identity, which lets Jaice generate ready-to-use searches based on your brand profile.
Follow along with our video walk through below or keep scrolling to reference our written Step-By-Step guide!
Search with Jaice (default)
When you open Search > Find creators, Jaice Search is on by default. Here's how it works:
Click the search bar and type what you're looking for in your own words, the type of creator, content style, audience, or platform you have in mind.
Press Enter. Jaice sets the filters and loads results automatically.
The filters Jaice applied appear below the search bar. Click x on any filter to remove it and update results.
To refine further, click the search bar again and type a follow-up. Jaice adjusts the existing filters without losing what's already applied.
A few things to know:
If your follow-up query is on a completely different topic, Jaice detects the shift and generates a brand new search from scratch.
To stop Jaice mid-generation, click Stop. Your last input stays in the search bar so you can edit and retry.
To clear everything and start fresh, click Reset filters.
Note: Your conversation history with Jaice resets when you refresh the page or leave Search. Your filters are preserved in the URL as usual.
Switch to standard search
To set filters manually:
Click the search bar.
Toggle off Jaice Search in the dropdown.
The search bar switches to keyword input, with Social & Audience and More filters available alongside it.
To switch back to Jaice Search, open the dropdown and toggle Jaice Search back on.
Set keywords (standard search)
Type keywords, hashtags, or @handles in the search bar and press Enter after each one.
Use @handle to surface a specific creator at the top of results.
Use #hashtag to find creators who used it in their content in the last 90 days.
Use keywords your target creators are likely to use in their content, NOT words that describe them.
Keyword conditions
Each keyword can be set to:
Should: the keyword may or may not appear (functions as OR). Use this when any one of several terms would work.
For example:
If you add "dog" and "cat" as keywords and select "Should" for both, your search results will display creators that mention "dog" OR "cat"
Must: the keyword must appear in results.
For example:
If you want to find creators who drink lattes but are vegan, add the keyword "vegan" and select "Must" for it. Then, add keywords like "coffee" and "latte" set as "should."
Must not: exclude creators who mention this keyword. This is useful for excluding specific keywords or creators associated with certain activities, brands or trends.
For example:
If you want to avoid creators who mention "sugar", you can input "sugar" and select "must not" to exclude them from your search results.
Match by placement
You can filter by where the keyword appears, username, bio, post content, and more. For example, to find family creators, add "mom" or "dad" matched to Instagram bio.
Social & Audience filters
Click Social & Audience to select a platform and set creator-level criteria:
Followers: min and max follower count
Min. avg engagement rate
Min. follower growth rate (90 days)
Min. engagement growth rate (90 days)
Last activity: when the creator last posted
Audience demographic filters
Within each platform's section, click Add rule to filter by audience:
Age range
Gender
Country
Audience filters are available for Instagram and TikTok.
AND vs. OR logic
When you select multiple platforms:
OR: shows creators who meet criteria on any selected platform (broader results)
AND: shows only creators who meet criteria on all selected platforms (narrower results)
The same AND/OR logic applies to audience filters across platforms.
More filters
Click More filters to narrow by creator profile or list membership.
Filter by creator
Show only creators with emails: only creators with a publicly listed email (recommended for outreach via Upfluence)
Show only affiliate creators: creators who posted content with a brand mention and affiliate link or coupon in the last 90 days
Include brand accounts: toggle on to include brand profiles in results
Creator was added: when the influencer was last added to our database
Creator country: where the creator is based.
Creator geolocation: recent locations, useful for events or pop-ups. See Understanding our localization system
Language: content language
Creator gender
Creator age
Filter by lists
List to exclude: removes all creators in a selected list from results (both accepted and rejected). Useful for avoiding duplicates.
Note: archived lists are not excluded.
List to includeL search within an existing list only.
Save and manage searches
To save a search for later:
Set up your filters or run a Jaice search.
Click the
in the top tab and select Save search.Give it a name and confirm.
A few things to know:
Saved searches are accessible under the Save button at any time.
Recent searches appear in the search bar dropdown when you open a new search or reset filters. Click any recent search to reapply its filters and reload results.
To delete a saved search, hover over its name and click the trash bin icon.
Want to reuse a search? Save it as a template for quick access later.
Review and select creators
Results appear in two modes:
All results: all profiles mentioning at least one keyword
Smart Results: prioritizes creators who best match your full criteria. Sorting is only available in this mode.
In Smart results, sort by:
Community metrics: followers, growth rate
Content performance: engagement rate, average engagements, likes, comments, and more, all per platform
Note: Sorting is not available in "All Results" mode. To customize the order of your search results, switch to Smart Results.
To build your list:
Click a creator's profile picture to open their side panel and review performance and audience details.
Click the checkmark to add them (Selected) or X to reject them (Rejected).
Use Select all to bulk add up to 1,000 creators at once.
Use the dropdown next to the community button to add creators to other entities (campaigns, mailing lists, etc.).
At the top of the page, use the Selected, Rejected, and Lookalikes tabs to review your choices and explore recommendations based on who you've already picked.
Small tips:
To check who's already in your community: You can use the community button to check if the creator is part of the community. if it's blue, the profile is currently in your community.
To add creators to other entities (Campaigns, Mailing lists…): click on the drop down by the side of community button to move creator to another entity.
FAQs
1. How do I find my search history and saved searches?
Recent searches appear in the search bar dropdown when you start a new search. Saved searches are under the Save button.
2. How do I search for a specific creator?
Type @handle in the search bar to surface that creator at the top of results. You can also use the Upfluence Chrome Extension to look up a creator directly from their social profile.
If the influencer exists in our database, you can review their profile. If not, adding them will include them in your community.
3. How can I find and add creators with just their email (no social media URL)?
If it's a single influencer, you can manually search for their social media profile and add them via the Chrome Plugin.
If you have a list of emails but no URLs, Live Capture is an alternative. However, creators without a matching email in our database will not be added.
4. How do I exclude creators from future search results?
Use List to exclude to remove all creators from a given list. Note that rejecting someone from a list doesn't automatically exclude them from future searches, you need to explicitly exclude the list.
5. Can I search for creators based on their last activity?
Yes, the "Last activity" metric refers to the most recent time an creator posted content on their social media.
6. How does keyword search work?
Keywords match against post content from the last 90 days. For YouTube, searches also include video descriptions. Comments are not included.
7. Do searches include comments?
No, creator comments on other accounts are not included.
No, follower comments on an influencer’s posts are not included (GDPR compliance).
8. If I select "Has a blog" in search filters, which platforms are included?
This filter includes all types of blogs, regardless of the platform.
9. How can I find creators aged 60+?
Adjust the search age bracket to "35-54" and add the keyword "60+".
10. How does Upfluence obtain creator emails?
Publicly Available Emails: If an influencer lists their email in their bio, Upfluence can capture it.
Manual Addition: You can add an email manually to an influencer’s profile. This email will be private to your team.
11. Can Upfluence sync multiple email addresses for an creator?
Yes, you can:
Add an "Agent email" to contact the creator via multiple email addresses.
Include CC/BCC emails as needed.
12. Does Upfluence collect emails from all social platforms?
YouTube: Emails behind CAPTCHAs cannot be collected.
Instagram: Some emails are visible only on mobile and cannot be collected automatically.
13. How often are creator emails updated?
If an email bounces, it is removed automatically. Otherwise, email addresses are not updated unless done manually.
14. Why is the engagement rate (ER%) different from other platforms?
Upfluence calculates ER% based on the last 90 days, whereas other tools may use different timeframes.
15. Why is the engaged audience data different from Instagram's?
Upfluence tracks active engagement (likes, comments, shares) rather than total followers.
Instagram’s analytics include all followers, even those who don’t engage.
16. How does Upfluence calculate "Engaged Audience Real %"?
Upfluence flags fake accounts based on:
Accounts that follow many but have few followers themselves.
Accounts that rarely create content or gain organic followers.
Example:
If someone follows 1,000 accounts but only 100 follow them back, they may be flagged as non-genuine.
17. How often is influencer data updated?
Updates occur every 1 to 10 days, depending on:
Platform activity (some platforms update more frequently).
Influencer engagement (active creators are updated more often).
User monitoring (creators in active campaigns update more frequently).
Content re-imports (newly imported content triggers a fresh update).
18. How is "Average Engagement by Publication Time" calculated?
Posts are grouped by day and time of publication.
The average engagement rate is calculated for each group.
This helps identify optimal posting times.
19. Does Upfluence provide historical audience demographic data?
No, Upfluence does not track audience demographic evolution over time.
20. Do archived lists get excluded when selecting "Exclude all lists"?
No, archived lists are not excluded.