At Upfluence, we help you track your campaign performance through three key dimensions:
1️⃣ Tracking sales
Connect your eCommerce store with our native integrations to create discount codes and/or affiliate links. This helps you track the sales performance of your creators. Learn More
You can also add UTM parameters for additional insights in Google Analytics (GA).
2️⃣ Tracking post engagement
Stream Report: Use our Stream report to track your sponsored posts' engagement. Monitor by keywords, hashtags, mentions, and key dates for posts.
For Instagram Stories, request influencers to connect their Instagram to ensure automatic performance tracking. Learn More
Content Tab: If you have the Campaign module in your plan, you can set up a Stream Report on the Content tab directly within your campaign. Learn More
3️⃣ Tracking the number of clicks
Generate click tracking links for any page of your choice to capture the number of clicks your influencers generate. Learn More
You can also add UTM parameters for additional insights in Google Analytics (GA).