The Stream app combines two powerful functionalities in one:
Analyze campaign results: Gain insights into influencer performance for your campaigns by tracking.
Benchmark hashtag trends: Monitor hashtags, keywords, and brand mentions across the Upfluence database to strategize for upcoming campaigns.
Here's a helpful video about the Stream:
Understanding the Content tab and Stream
Content tab and Stream tool are sister features.
Content Tab (Exclusive to Campaign user):
Focuses on influencers added to a specific campaign.
Tracks posts, hashtags, mentions, and other metrics for influencers actively involved in your campaign.
Learn more: How to use the Content tab.
Stream Tool (Introduced in this guide):
Monitors influencers across the Upfluence database, not limited to specific campaigns.
Provides a broader overview based on your criteria.
I. General information about the Stream report
The Stream report provides detailed insights into posts that match your tracked criteria:
1. Top-of-page metrics overview:
Number of Posts: Total tracked posts.
Estimated Impressions: Potential audience reached.
Total Estimated Reach: Combined audience reach of all posts.
Total Engagement: Total likes, shares, and comments.
Estimated Media Value (EMV): Estimated value of the media exposure.
Return on Investment (ROI): ROI is calculated based on campaign expenses input in your settings.
Audience Demographics: Breakdown of the engaged audience.
Average Engagement by Publication Time: Trends in engagement based on when posts are published.
Learn more about these metrics: Upfluence Metrics Guide.
2. Post-Level Metrics:
Scroll down to view individual posts and their associated performance metrics. The available metrics vary depending on the post type (e.g., Instagram Story vs. X posts).
Types of content that can be tracked:
Instagram: Posts, Stories, Reels
YouTube: Videos, Shorts
X: Public posts*
TikTok: Videos
Pinterest: Posts
Twitch: Streams
Blogs: Articles
*🚨 X Posts: X (formerly Twitter) has implemented a change that affects the availability of posts. As a result, only a portion of X posts remain publicly accessible, limiting automatic collection. You can still manually import individual X posts using their URLs. Learn More
II. Setting up the Stream
Go to the Stream tool and click the "+" button from the dropdown menu.
Choose a name to easily identify the Stream later.
Pick your tracking targets:
Select "All" to monitor all influencers in the Upfluence database.
Select "Selection" to monitor specific influencers by adding a list. Upfluence will track only these influencers’ posts.
Select platforms to track:
To track all social media, select "Any".
Choose one or multiple platforms, including Instagram, Instagram Story, TikTok, YouTube, X, Pinterest, Twitch, and blogs.
Note: Instagram Stories are separate from other Instagram posts. To track Stories, ensure creators connect their professional Instagram accounts to Upfluence. How to invite creators to connect Instagram accounts.
Define Keywords:
Enter the hashtags, mentions, or keywords to track.
Examples:
To track the hashtag #Running, select "Hashtag" as the field type and enter "Running" in the value field.
To track mentions of @mybrand, select "Mention" and enter "mybrand."
Note: Creators must include the exact keywords, hashtags, or mentions in their captions for the Stream tool to track their posts.
Set a tracking duration that aligns with your campaign timeline.
Input Cost Per Mille (CPM) and Campaign Expenses to calculate ROI automatically.
Start Recording:
Click "Save" and then "Start Recording" to begin tracking.
Data gathering may take anywhere from a few hours to 4 days.
III. Results
Once the Stream is set up and creators publish posts containing the specified keywords, hashtags, or mentions:
Posts will automatically appear in the Stream report.
Posts may take up to 4 days to appear.
Troubleshooting:
If posts are not visible after 4 days, check this guide: Why am I not seeing a post from my creator on the Stream Report/Campaign Content Tab?.
Frequently asked questions
How far back can you pull content for the Stream?
Maximum content retrieval:
Content can be pulled from the last 6 months, within the most recent 100 publications of the influencer.
Important conditions:
The influencer must have been in the database before the Stream was created.
For example, if an influencer was added on July 1st, only the last 9 posts before July 1st will be available, along with all subsequent posts.
Data updates:
Only posts published within the last 90 days and among the influencer's last 100 publications will have updated engagement data.