The Stream app combines two powerful functionalities in one:
Analyze campaign results: Gain insights into influencer performance for your campaigns by tracking.
Benchmark hashtag trends: Monitor hashtags, keywords, and brand mentions across the Upfluence database to strategize for upcoming campaigns.
Here's a helpful video about the Stream:
Understanding the Content tab and Stream
Content tab and Stream tool are sister features.
Content Tab (Exclusive to Campaign user):
Focuses on influencers added to a specific campaign.
Tracks posts, hashtags, mentions, and other metrics for influencers actively involved in your campaign.
Learn more: How to use the Content tab.
Stream Tool (Introduced in this guide):
Monitors influencers across the Upfluence database, not limited to specific campaigns.
Provides a broader overview based on your criteria.
Setting up the Stream
Go to the Stream tool and click the "+" button from the dropdown menu.
Choose a name to easily identify the Stream later.
Pick your tracking targets:
Select "All" to monitor all influencers in the Upfluence database.
Select "Selection" to monitor specific influencers by adding a list. Upfluence will track only these influencers’ posts.
Select platforms to track:
To track all social media, select "Any".
Choose one or multiple platforms, including Instagram, Instagram Story, TikTok, YouTube, X, Pinterest, Twitch, and blogs.
Note: Instagram Stories are separate from other Instagram posts. To track Stories, ensure creators connect their professional Instagram accounts to Upfluence. How to invite creators to connect Instagram accounts.
Define Keywords:
Enter the hashtags, mentions, or keywords to track.
Examples:
To track the hashtag #Running, select "Hashtag" as the field type and enter "Running" in the value field.
To track mentions of @mybrand, select "Mention" and enter "mybrand."
Note: Creators must include the exact keywords, hashtags, or mentions in their captions for the Stream tool to track their posts.
Set a tracking duration that aligns with your campaign timeline.
Input Cost Per Mille (CPM) and Campaign Expenses to calculate ROI automatically.
Start Recording:
Click "Save" and then "Start Recording" to begin tracking.
Data gathering may take anywhere from a few hours to 4 days.
2. Stream report page
Once the Stream is set up and creators publish posts containing the specified keywords, hashtags, or mentions:
Posts will automatically appear in the Stream report.
Posts may take up to 4 days to appear.
3. Troubleshooting:
If posts are not visible after 4 days, check this guide: Why am I not seeing a post from my creator on the Stream Report/Campaign Content Tab?.
Frequently asked questions
How far back can you pull content for the Stream?
Maximum content retrieval:
Content can be pulled from the last 6 months, within the most recent 100 publications of the influencer.
Important conditions:
The influencer must have been in the database before the Stream was created.
For example, if an influencer was added on July 1st, only the last 9 posts before July 1st will be available, along with all subsequent posts.
Data updates:
Only posts published within the last 90 days and among the influencer's last 100 publications will have updated engagement data.
What does "content" for Twitch or YouTube mean when setting up a Stream?
Twitch: Tracks keywords in the stream title, tags, or game being played.
YouTube: Tracks keywords in the video description.
What's the difference between the stream tool and content in a campaign?
Content Tab: Tracks influencers added to a specific campaign.
Stream Tool: Tracks all influencers in the Upfluence database based on your criteria, not limited to specific campaigns.
Can I capture posts made before the Stream or campaign setup?
Yes, posts made before the Stream or campaign setup can be captured, but:
Content can be pulled from the last 6 months or last 100 publications.
Conditions: The influencer must have been in the database before the Stream was created.
How can I use a Stream to calculate my campaign ROI?
To calculate your campaign ROI using a stream, follow these steps:
Set a CPM: Define the Cost Per Thousand Impressions (CPM) for your brand.
Input Campaign Expenses: Enter the total amount spent on all publications.
ROI Calculation: Use this formula:
ROI = ((EMV - Campaign Expenses) / Campaign Expenses) * 100
If your ROI is above 0, it indicates a successful campaign outcome, meaning that the engagement and impressions generated exceed the budget you allocated.
What does the location refer to when I set up a stream?
The location refers to the influencer’s country if specified. If not, it will use the geolocation of the post (available for Instagram posts).
Is it possible to remove an end date from a Stream that's already been running?
Yes, you can remove the end date by going to the Stream settings and updating the Tracking period section.
Is it possible to set up a stream without using keywords?
Yes, you can create a Stream without keywords from Community(IRM) table view. However, this will pull all influencer content (within the last 90 days and their last 100 posts), not just brand-specific content.
