If your plan includes the Campaign module, you can use the Content tab to track posts made by your influencers based on the hashtags, keywords, and brand mentions they use in their content.
It works hand-in-hand with the Stream tool, but here’s the key difference:
Content tab: Tracks posts only from influencers added to a specific campaign
Stream tool: Tracks posts from any influencer in the Upfluence database, not limited to campaigns
1. Set up content tracking for your campaign
You can define your tracking rules during or after campaign creation.
Where to add tracking terms:
During campaign creation: In Step 2: Information, scroll to the Content tracking section
After your campaign is live: Go to Campaign Settings > Content > Define Keywords
Step 1. Choose platforms to track:
You can track content on:
Instagram (posts)
Instagram Stories
TikTok
YouTube
X (formerly Twitter)
Pinterest
Twitch
Blogs
✅ To track all platforms: select “Any”
Note: Instagram Stories are separate from other Instagram posts. To track Stories, ensure creators connect their professional Instagram accounts to Upfluence. How to invite creators to connect Instagram accounts.
Step 2. Define hashtags, mentions, and keywords
Specify exactly what to track:
Example | Type | Value |
#Running | Hashtag | Running |
@mybrand | Mention | mybrand |
“Product name” keyword | Keyword | Product name |
Note: Creators must include the exact keywords, hashtags, or mentions in their captions for the Stream tool to track their posts.
Step 3. Set timeframe and expenses
Choose a tracking duration that matches your campaign timeline
Add CPM and Campaign Expenses to enable automatic ROI calculations
🟢 Click Save, then Start Recording
Important Notes:
It can take a few hours to 4 days to start seeing data. Need to speed things up? 👉🏻 Manually add posts to the Stream
Defined hashtags, keywords, and mentions are essential for tracking. Without them, posts cannot be monitored.
Changes to keywords are not retroactive. Posts tracked before updates will not be removed or modified. Check: How to remove posts from my stream
2. Viewing the Content report
Once the Content tab is set up and posts are published, the system will automatically track posts that include your specified hashtags, keywords, or mentions.
Posts will automatically appear in the report.
Posts may take up to 4 days to appear.
1. Top-of-page metrics overview:
Number of Posts: Total tracked posts.
Estimated Impressions: Potential audience reached.
Total Estimated Reach: Combined audience reach of all posts.
Total Engagement: Total likes, shares, and comments.
Estimated Media Value (EMV): Estimated value of the media exposure.
Return on Investment (ROI): ROI is calculated based on campaign expenses input in your settings.
Audience Demographics: Breakdown of the engaged audience.
Average Engagement by Publication Time: Trends in engagement based on when posts are published.
Learn more about these metrics: Upfluence Metrics Guide.
2. Post-level metrics:
Scroll down to view individual posts and their associated performance metrics. The available metrics vary depending on the post type (e.g., Instagram Story vs. X posts).
3. Influencer filtering
To filter posts by a specific influencer:
Go to your Content report page (same as stream report page)
Use the "All creators" drop-down to select a specific influencer
3. Troubleshooting:
If posts are not visible after 4 days, check this guide: Why am I not seeing a post from my creator on the Stream Report/Campaign Content Tab?
Frequently asked questions
How far back can you pull content for the Stream?
Maximum content retrieval:
Content can be pulled from the last 6 months, within the most recent 100 publications of the influencer.
Important conditions:
The influencer must have been in the database before the Stream was created.
For example, if an influencer was added on July 1st, only the last 9 posts before July 1st will be available, along with all subsequent posts.
Data updates:
Only posts published within the last 90 days and among the influencer's last 100 publications will have updated engagement data.
What does "content" for Twitch or YouTube mean when setting up a Stream?
Twitch: Tracks keywords in the stream title, tags, or game being played.
YouTube: Tracks keywords in the video description.
What's the difference between the stream tool and content in a campaign?
Content Tab: Tracks influencers added to a specific campaign.
Stream Tool: Tracks all influencers in the Upfluence database based on your criteria, not limited to specific campaigns.
Can I capture posts made before the Stream or campaign setup?
Yes, posts made before the Stream or campaign setup can be captured, but:
Content can be pulled from the last 6 months or last 100 publications.
Conditions: The influencer must have been in the database before the Stream was created.
How can I use a Stream to calculate my campaign ROI?
To calculate your campaign ROI using a stream, follow these steps:
Set a CPM: Define the Cost Per Thousand Impressions (CPM) for your brand.
Input Campaign Expenses: Enter the total amount spent on all publications.
ROI Calculation: Use this formula:
ROI = ((EMV - Campaign Expenses) / Campaign Expenses) * 100
If your ROI is above 0, it indicates a successful campaign outcome, meaning that the engagement and impressions generated exceed the budget you allocated.
What does the location refer to when I set up a stream?
The location refers to the influencer’s country if specified. If not, it will use the geolocation of the post (available for Instagram posts).
Is it possible to remove an end date from a Stream that's already been running?
Yes, you can remove the end date by going to the Stream settings and updating the Tracking period section.
