The Stream app combines two powerful functionalities in one:
Analyze campaign results: Gain insights into influencer performance for your campaigns by tracking.
Benchmark hashtag trends: Monitor hashtags, keywords, and brand mentions across the Upfluence database to strategize for upcoming campaigns.
Understanding the Content tab and Stream
Content tab and Stream tool are sister features.
Content Tab (Exclusive to Campaign user):
Focuses on influencers added to a specific campaign.
Tracks posts, hashtags, mentions, and other metrics for influencers actively involved in your campaign.
Learn more: How to use the Content tab.
Stream Tool (Introduced in this guide):
Monitors influencers across the Upfluence database, not limited to specific campaigns.
Provides a broader overview based on your criteria.
I. General information about the Stream report
The Stream report provides detailed insights into posts that match your tracked criteria:
1. Top-of-page metrics overview:
Number of Posts: Total tracked posts.
Estimated Impressions: Potential audience reached.
Total Estimated Reach: Combined audience reach of all posts.
Total Engagement: Total likes, shares, and comments.
Estimated Media Value (EMV): Estimated value of the media exposure.
Return on Investment (ROI): ROI is calculated based on campaign expenses input in your settings.
Audience Demographics: Breakdown of the engaged audience.
Average Engagement by Publication Time: Trends in engagement based on when posts are published.
Learn more about these metrics: Upfluence Metrics Guide.
2. Post-Level Metrics:
Scroll down to view individual posts and their associated performance metrics. The available metrics vary depending on the post type (e.g., Instagram Story vs. X posts).
Types of content that can be tracked:
Instagram: Posts, Stories, Reels
YouTube: Videos, Shorts
X: Posts
TikTok: Videos
Pinterest: Posts
Twitch: Streams
Blogs: Articles
II. Setting up the Stream
Go to the Stream tool and click the "+" button from the dropdown menu.
Choose a name to easily identify the Stream later.
Pick your tracking targets:
Select "All" to monitor all influencers in the Upfluence database.
Select "Selection" to monitor specific influencers by adding a list. Upfluence will track only these influencers’ posts.
Select platforms to track:
To track all social media, select "Any".
Choose one or multiple platforms, including Instagram, Instagram Story, TikTok, YouTube, X, Pinterest, Twitch, and blogs.
Note: Instagram Stories are separate from other Instagram posts. To track Stories, ensure creators connect their professional Instagram accounts to Upfluence. How to invite creators to connect Instagram accounts.
Define Keywords:
Enter the hashtags, mentions, or keywords to track.
Examples:
To track the hashtag #Running, select "Hashtag" as the field type and enter "Running" in the value field.
To track mentions of @mybrand, select "Mention" and enter "mybrand."
Note: Creators must include the exact keywords, hashtags, or mentions in their captions for the Stream tool to track their posts.
Set a tracking duration that aligns with your campaign timeline.
Input Cost Per Mille (CPM) and Campaign Expenses to calculate ROI automatically.
Start Recording:
Click "Save" and then "Start Recording" to begin tracking.
Data gathering may take anywhere from a few hours to 4 days.
III. Results
Once the Stream is set up and creators publish posts containing the specified keywords, hashtags, or mentions:
Posts will automatically appear in the Stream report.
Posts may take up to 4 days to appear.
Troubleshooting:
If posts are not visible after 4 days, check this guide: Why am I not seeing a post from my creator on the Stream Report/Campaign Content Tab?.
Frequently asked questions
How far back can you pull content for the Content report?
Maximum Content Retrieval:
Content can be pulled from the last 6 months, within the most recent 100 publications of the influencer.
Important Conditions:
The influencer must have been in the database before the Stream was created.
For example, if an influencer was added on July 1st, only the last 9 posts before July 1st will be available, along with all subsequent posts.
Data Updates:
Only posts published within the last 90 days and among the influencer's last 100 publications will have updated engagement data.