If your plan includes the Campaign module, you can use the Content tab to track posts made by your influencers based on the hashtags, keywords, and brand mentions they use in their content.
Understanding the Content tab and Stream tool
Content tab and Stream tool are sister features.
Content Tab (Introduced in this guide):
Focuses on influencers added to a specific campaign.
Tracks posts, hashtags, mentions, and other metrics for influencers actively involved in your campaign.
Stream Tool :
Monitors influencers across the Upfluence database, not limited to specific campaigns.
Provides a broader overview based on your criteria.
Learn more: How to use the Stream app.
I. Viewing the Content report
The Content tab provides detailed insights into posts that match your tracked criteria:
Top-of-page metrics overview:
Number of Posts: Total tracked posts.
Estimated Impressions: Potential audience reached.
Total Estimated Reach: Combined audience reach of all posts.
Total Engagement: Total likes, shares, and comments.
Estimated Media Value (EMV): Estimated value of the media exposure.
Return on Investment (ROI): ROI is calculated based on campaign expenses input in your settings.
Audience Demographics: Breakdown of the engaged audience.
Average Engagement by Publication Time: Trends in engagement based on when posts are published.
Learn more about these metrics: Upfluence Metrics Guide.
Post-Level Metrics:
Scroll down to view individual posts and their associated performance metrics. The available metrics vary depending on the post type (e.g., Instagram Story vs. X posts).
II. Setting up the Content tab
1. Define your keywords
To start tracking posts, define keywords, hashtags, or mentions that creators should include in their posts.
How to add keywords:
Option 1: While setting up your Campaign
During Step 2: Information, go to Content tracking and input your keywords.
More details.
Option 2: After creating your Campaign
Navigate to Settings > Content > Define Keywords to add or update tracking keywords.
Important Notes:
Defined hashtags, keywords, and mentions are essential for tracking. Without them, posts cannot be monitored.
Changes to keywords are not retroactive. Posts tracked before updates will not be removed or modified. Check: How to remove posts from my stream
2. Configure other tracking settings
Add or update keywords at any time in your Content Settings.
Select the social media platforms to monitor:
Choose "Any" to track across all platforms.
Click specific platform icons to limit tracking to particular platforms.
Set a tracking duration that aligns with your campaign timeline.
Input Cost Per Mille (CPM) and Campaign Expenses to calculate ROI automatically.
Learn more about ROI calculations: How to Use the Campaign ROI Calculation Feature.
III. Tracking campaign posts
Once the Content tab is set up and posts are published, the system will automatically track posts that include your specified hashtags, keywords, or mentions.
Tracking Timeline:
Posts may take a few hours to up to 4 days to appear in the report.
If posts are not visible after 4 days: Why am I not seeing a post from my creator on the stream report/campaign content tab
Frequently asked questions
How far back can you pull content for the Content report?
Maximum Content Retrieval:
Content can be pulled from the last 6 months, within the most recent 100 publications of the influencer.
Important Conditions:
The influencer must have been in the database before the Stream was created.
For example, if an influencer was added on July 1st, only the last 9 posts before July 1st will be available, along with all subsequent posts.
Data Updates:
Only posts published within the last 90 days and among the influencer's last 100 publications will have updated engagement data.