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How to track Instagram Stories

Set up automatic tracking or let creators upload their Stories manually, whichever fits your workflow.

Instagram Stories are private by default, so Upfluence can only track them once creators actively share their data. There are two ways to make that happen: automatic tracking (recommended) or manual uploads.

Option 1: Automatic Stories tracking (recommended)

This is the most reliable and efficient approach, especially if you're working with multiple creators at once.

What you’ll need:

  • The creator must have a professional Instagram account (Creator or Business)

  • They must connect their Instagram account to Upfluence

  • They must use the correct keywords or mentions in the Story caption

  • You’ll need to set up the Stream or Campaign Content tab in advance

Steps:

  1. Invite creators to connect their Instagram account

  2. Share your keywords and mentions
    Let creators know which hashtags or mentions they need to include in their Stories. For example:

    • #Running (tracked as a hashtag)

    • @mybrand (tracked as a mention)

  3. Set up your Stream or Campaign

    1. Go to the Content tab

    2. Choose "Story" as a post type

    3. Add your hashtags and mentions using the right field types:

      • Select “Hashtag” and enter the keyword (e.g., Running)

      • Select “Mention” and enter the handle (e.g., mybrand)

Note: Keywords must be exactly as shared, any typo or missing symbol will prevent tracking.

Important: Connection duration

An Instagram connection via Creator Space lasts 90 days. After that, the creator needs to reconnect their account to keep Stories tracking.

Two Story types that can't be tracked automatically

Even with a valid connection and the right keywords, two Story types aren't available through automatic tracking:

  • Reshared Stories

  • Q&A answer Stories

This is a platform-level limitation, it's not related to how the Story was tagged or set up. If a creator posts either of these, the only way to capture it is through a manual upload (see Option 2 below).

Option 2: Manual Stories tracking

If a creator didn’t connect their account before posting, no worries, they can still manually upload their Stories and performance metrics after the fact.

Steps:

  1. Ask creators to upload their Stories manually

  2. Remind them to include keywords or mentions
    Just like with automatic tracking, keywords need to be in the Story caption. Be sure to provide them with the correct ones (e.g., #Running, @mybrand).

  3. Set up your Stream or Campaign Content tab
    Add your expected keywords and mentions before importing begins. The system won’t be able to import Stories that don’t include one of your predefined keywords.

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