Merge fields allow you to automatically insert influencer and campaign-specific details into your emails. This helps create personalized, professional, and highly targeted messages.
There are two types of merge fields in Upfluence:
Influencer merge fields – Used for outreach personalization.
Campaign merge fields – Used for campaign-related communications.
Type 1: Influencer merge fields (for outreach personalization)
These fields pull data directly from an influencer’s profile to help personalize your email templates.
Influencer profile fields
| The name stored in the database (could be a first name or influencer alias). e.g., "John" or "Super Blog 47" |
| The creator email address available in the database. Can be used as a unique identifier in a UTM link. e.g., "influencer@url.com" |
| The country where the influencer has been geolocated. e.g., "France" |
| The city where the influencer has been geolocated. e.g., "New York City" |
| If the influencer has a city listed in the database, this field will display "yes". |
| If the influencer has a country listed in the database, this field will display "yes". |
| If not set up in the influencer’s profile, this field may be blank, and the email won't be sent until you add the first name to the creator’s profile. |
| If not set up in the influencer’s profile, this field may be blank, and the email won't be sent until you add the last name to the creator’s profile. |
| The creator phone number available in the database.(Only if creators shared it publicly) |
| If the influencer has a first name listed in the database, this field will display "yes". |
| If the influencer has a last name listed in the database, this field will display "yes". |
| If the influencer has a phone number listed in the database, this field will display "yes". |
Social media fields
| If the influencer has an Instagram account detected in the database, this field will display "yes". (similar for Tiktok, X and Pinterest) |
| The number of followers on the influencer’s Instagram account (similar for Tiktok, X and Pinterest). e.g., "3,514" |
| The username of the influencer’s Instagram account (similar for Tiktok, X and Pinterest). e.g., "Influencer123" |
| The estimated number of monthly visitors to an influencer’s blog. e.g., "122,000" |
| The website address of the influencer’s blog. e.g., "http://www.upfluence.com" |
| The name of the influencer’s blog. e.g., "Upfluence Blog" |
| The platform of the influencer’s largest social media account (e.g., "Instagram" or "TikTok"). |
| The username of the influencer’s largest social media account. |
| Displays the follower count of the influencer’s biggest social media platform. e.g., If they have 10,000 Instagram followers and 1,000 TikTok followers, this field will show "10,000". |
| A link to invite influencers to create an Upfluence Creator Space (required to collect Instagram Stories). Learn more about collecting stories. |
Type 2: Campaign merge fields (for campaign-related emails)
These fields are used to send influencers important campaign-related information.
| Link to the influencer’s personalized campaign invitation page. This page allows influencers to apply to your campaign. |
| A unique link where influencers can submit their content drafts for review. |
| A link to the "Publication Instructions" page, which influencers receive before posting their content. |
| A link to the "Payment" page, where influencers can submit their invoices. |
| The offer amount you set in the Campaign table view > Price column. |
| The amount an influencer has proposed as a counteroffer |