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Upfluence merge fields definitions
Upfluence merge fields definitions
Updated over 2 weeks ago

Merge fields allow you to automatically insert influencer and campaign-specific details into your emails. This helps create personalized, professional, and highly targeted messages.

There are two types of merge fields in Upfluence:

  • Influencer merge fields – Used for outreach personalization.

  • Campaign merge fields – Used for campaign-related communications.

Type 1: Influencer merge fields (for outreach personalization)

These fields pull data directly from an influencer’s profile to help personalize your email templates.

Influencer profile fields

{{influencer_name}}

The name stored in the database (could be a first name or influencer alias). e.g., "John" or "Super Blog 47"

{{influencer_email}}

The creator email address available in the database. Can be used as a unique identifier in a UTM link. e.g., "influencer@url.com"

{{influencer_country}}

The country where the influencer has been geolocated. e.g., "France"

{{influencer_city}}

The city where the influencer has been geolocated. e.g., "New York City"

{{has_influencer_city}}

If the influencer has a city listed in the database, this field will display "yes".

{{has_influencer_country}}

If the influencer has a country listed in the database, this field will display "yes".

{{first_name}}

If not set up in the influencer’s profile, this field may be blank, and the email won't be sent until you add the first name to the creator’s profile.

{{last_name}}

If not set up in the influencer’s profile, this field may be blank, and the email won't be sent until you add the last name to the creator’s profile.

{{phone_number}}

The creator phone number available in the database.(Only if creators shared it publicly)

{{has_first_name}}

If the influencer has a first name listed in the database, this field will display "yes".

{{has_last_name}}

If the influencer has a last name listed in the database, this field will display "yes".

{{has_phone_number}}

If the influencer has a phone number listed in the database, this field will display "yes".

Social media fields

{{has_instagram}}

If the influencer has an Instagram account detected in the database, this field will display "yes". (similar for Tiktok, X and Pinterest)

{{instagram_followers}}

The number of followers on the influencer’s Instagram account (similar for Tiktok, X and Pinterest). e.g., "3,514"

{{instagram_name}}

The username of the influencer’s Instagram account (similar for Tiktok, X and Pinterest). e.g., "Influencer123"

{{blog_visits}}

The estimated number of monthly visitors to an influencer’s blog. e.g., "122,000"

{{blog_url}}

The website address of the influencer’s blog. e.g., "http://www.upfluence.com"

{{blog_name}}

The name of the influencer’s blog. e.g., "Upfluence Blog"

{{largest_social_media_type}}

The platform of the influencer’s largest social media account (e.g., "Instagram" or "TikTok").

{{largest_social_media_name}}

The username of the influencer’s largest social media account.

{{largest_social_media_community_size}}

Displays the follower count of the influencer’s biggest social media platform. e.g., If they have 10,000 Instagram followers and 1,000 TikTok followers, this field will show "10,000".

{{stories_invitation_link}}

A link to invite influencers to create an Upfluence Creator Space (required to collect Instagram Stories). Learn more about collecting stories.

Type 2: Campaign merge fields (for campaign-related emails)

These fields are used to send influencers important campaign-related information.

📌 Note: Campaign merge fields only work if your mailing is linked to a campaign.

{{application_link}}

Link to the influencer’s personalized campaign invitation page. This page allows influencers to apply to your campaign.

{{composition_link}}

A unique link where influencers can submit their content drafts for review.

{{publication_link}}

A link to the "Publication Instructions" page, which influencers receive before posting their content.

{{fixed_payment_link}}

A link to the "Payment" page, where influencers can submit their invoices.

{{price}}

The offer amount you set in the Campaign table view > Price column.

{{influencer_price}}

The amount an influencer has proposed as a counteroffer

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