The creator side panel gives you a full view of each creator’s profile, including performance metrics, audience data, communication history, and internal notes. It’s your all-in-one space for evaluating and managing creator relationships.
The panel is divided into four key tabs, each offering specific insights and tools:
Channels: Social media data, performance metrics, and audience insights
Email: Email communication and campaign outreach
Notes: Internal notes and collaboration with your team
Profile: Personal details, tags, and custom fields
1. Channels tab: Creator performance overview
The Channels tab is where you’ll find detailed data on social presence, audience quality, and engagement trends.
Basic creator information
Social media name
First and last name
Email address
Instagram story connection status
Status (learn how to manage creator statuses in Upfluence)
Location (learn how Upfluence determines creator location)
Average response time to brand outreach
LDA-compliant tag (indicates if 71.6%+ of their engaged audience is over 21 years old, based on Instagram)
Affiliate tag (assigned if they posted on Instagram or YouTube in the past 90 days with a brand mention + affiliate link or coupon code)
Categories (main topics based on the last 90 days of content, primarily from Instagram and YouTube)
📌 Note: You cannot currently search or filter by categories, but this feature is evolving.
Social media performance insight
Instagram engaged audience (Instagram users who interacted with posts in the last 90 days)
TikTok followers audience
Real percentage (percentage of real users in the engaged audience)
Tip: Select creators with 90%+ real audience for better engagement
Confidence level in audience data:
Green = High (large sample size)
Orange = Medium
Red = Low (small sample size)
All social media accounts linked to the creator’s Upfluence profile
Key creator metrics
Follower base: Followers on linked platforms.
Suggested price: Based on location, past collaborations, engagement rate, and audience demographics. (Learn more)
Average engagement rate: (Avg. likes + Avg. comments) ÷ Followers × 100%
CPE (Cost Per Engagement): Suggested price ÷ (Avg. Likes + Avg. Comments)
Average likes: Average number of likes per post in the last 90 days.
Average comments: Average number of comments per post in the last 90 days.
Affiliate content performance:
Affiliate ability rating (last 90 days of affiliate posts):
A+ Exceptional
A Excellent
B+ Strong
B Solid
C Decent
D Weak
E Low impact
Avg. engagement rate on affiliate content
Effectiveness rate compared to all posts: : Helps evaluate how well their audience responds to affiliate contents.
Saturation rate on affiliate content: % of posts that include affiliate links/codes in the last 90 days.
Brand mentions performance:
Avg. engagement rate on brand mentions
Effectiveness rate compared to all posts: Helps evaluate how well their audience responds to paid partnerships.
Saturation rate on brand mention: % of posts that mention a brand in the last 90 days
Example: A 30% saturation rate means 3 out of 10 posts mention a brand.
Tip: A lower saturation rate increases your brand’s visibility.
Note: If a platform shows no data, it means the creator has not been active in the past 90 days.
👉🏻 More on Upfluence metricsCompared to similar creators: Compares engagement performance with creators of similar follower count.
Post per day: Shows posting frequency over the past six months.
Average engagement & community trends: Tracks engagement trends over the last six months.
Average engagement by publication time: Identifies optimal posting times based on engagement patterns.
Tip: Convert UTC time zone to the creator’s local time for accurate scheduling.
2. Email tab: Manage your communication
The Email tab lets you manage all creator communication directly from the side panel.
View email all conversations across different campaigns in one place
Start new 1:1 outreach
Reply to ongoing conversations
Edit Campaign email templates
Mark opened email as unread
3. Notes tab: Collaborate with your team
The Notes tab lets you leave internal notes about an creator and share them with your team.
4. Profile tab: Customize creator details
The Profile tab allows you to:
View and edit contact information (name, email, etc.).
Add tags to categorize creators.
Rate creators based on performance.
Create custom merge fields for personalized outreach.
Confidentiality and data protection:
Certain fields, contact details, shipping addresses, merge fields, and custom value, are kept private and are only accessible to your team.
FAQs
1. How does Upfluence obtain creator emails?
Upfluence follows platform regulations and legal standards. We do not collect email addresses using methods that violate the policies of YouTube, Instagram, or other social platforms.
How we collect emails:
Publicly Available Emails: If an creator lists their email in their bio, Upfluence captures and stores it.
Manual Addition: You can manually add an email to an creator's profile. These emails remain private to your team.
2. How do I manually find and update an creator's email?
On Instagram phone app, tap the "Contact" button on their profile.
On YouTube, visit their "About" page and click "View email address."
Manually update the email on their Upfluence profile for internal use.
3. Why is an creator’s email sometimes invalid?
Creators may forget to update their email after changing it, or their inbox may be full due to excessive solicitations. If no valid email is found, Upfluence attempts to refresh the data.
4. Can Upfluence sync multiple email addresses to a creator’s profile?
Yes, you can:
Add an "Agent email" to contact creators at multiple addresses.
Include CC/BCC recipients as needed.
5. How often does Upfluence update creator emails?
If an email bounces, it is removed automatically.
Otherwise, Upfluence does not update emails unless changed manually.
6. Why is Upfluence's engaged audience data different from Instagram’s?
Upfluence tracks active engagement (likes, comments, shares) rather than total followers.
Instagram displays all followers, even those who do not engage.
7. How does Upfluence calculate "Engaged Audience Real %"?
We flag fake or inactive accounts based on:
Accounts that follow many others but have few followers.
Accounts that rarely post content or gain organic followers.
Example: If an account follows 1,000 people but only 100 follow back, it may be flagged as non-genuine.
8. Why is the engagement rate (ER%) different from other platforms?
Upfluence calculates ER% based on the last 90 days, whereas other tools may use different timeframes.
9. How is "Average Engagement by Publication Time" calculated?
Posts are grouped by day and time of publication.
Engagement rate is averaged across each time slot.
This helps identify optimal posting times.
10. Why don’t I see engaged audience data for an creator after 7 days?
The creator hasn’t posted enough (needs at least 100 posts in 6 months).
There are not enough comments for accurate analysis.
Audience demographics are determined from commenters' profiles, so fewer comments mean slower data processing.
11. How often does Upfluence update creator data (engagement, followers, etc.)?
Updates occur every 1 to 10 days, depending on:
Platform activity (some update more frequently).
Creator engagement (active creators update more often).
User monitoring (creators in active campaigns update more frequently).
Content re-imports (newly imported content triggers fresh updates).
12. How often are an creator’s posts updated?
Posts for non-tracked creators are updated every 5-10 days.
13. What historical data is available in Upfluence?
Metrics are based on the last 90 days.
No historical audience demographic evolution is available.
14. What does "Brand Mentions" on an creator's profile mean?
These are mentions in captions from the last 90 days, ranked by frequency.
Brand tags are not included.
15. How does Upfluence calculate creator response time?
Response time is based on the average time taken for creators to reply to brand outreach.
16. How can I find a specific creator?
Using the Search app: Type
@followed by their handle to prioritize their account.Using the Chrome Plugin: Open their social media profile, then open Upfluence to check if they exist in the database.
17. How do I exclude creators from search results?
Rejected creators still appear in search results.
Use the "Exclude lists" filter to remove them from future searches.
18. How do I find creators older than 60?
Use keywords like "60+" and set the age filter to "35-54".
19. Does selecting "Has a blog" include all blog platforms?
Yes, this filter includes all types of blogs, regardless of platform.
20. Can creators be flagged for excessive brand mentions?
Upfluence does not differentiate spam mentions from real ones, but spamming brands is rare among professional creators.
21. Can I export an creator’s data as a PDF?
Yes, there are no limits on exporting PDFs from the creator side panel.
22. Is Upfluence’s Lifestyle Demographic Analysis (LDA) based only on Instagram?
Yes, LDA is Instagram-based and identifies creators with at least 71.6% of followers over age 21.