The influencer side panel offers a comprehensive overview of an influencer's performance and audience, helping you make an informed decision for your campaign.
The panel is divided into four key tabs, Each tab provides specific information and tools to help you select and manage the right influencer for your brand.
4 Key tabs:
1️⃣ Channels
2️⃣ Email
3️⃣ Notes
4️⃣ Profile
I. Channels:
The Channels tab provides detailed demographics and key information about the influencer, including:
Social media name
First name and Last name
Email address
Location: Learn our Creator's location source
Response Time: Calculated by averaging the time taken for influencers to respond each time they are contacted.
LDA Compliant Tag: Indicates if at least 71.6% of engaged audience are over 21 years old, based solely on Instagram.
Categories: Main topics the creator focuses on, based on the last 90 days of content, primarily from Instagram and YouTube.
Note: Currently we do not support search or filter by categories, but this feature is continuously evolving.
Additionally, this tab offers insights into the influencer's social media performance:
Instagram Engaged Audience: Derived from advanced analysis of interactions with posts over the latest 90 days. This analysis identifies the engaged audience and determines who is reached both within and beyond the existing community
TikTok Followers Audience: Based on advanced analysis of available content such as descriptions, followers profile pictures, or location tags in the most recent posts or user profile descriptions. This analysis is conducted using data from the latest 90 days.
Add tiktok screenshot
Real percentage: The percentage of real users within influencers' engaged audience
TIPS: We recommend selecting influencers with a real percentage over 90% to ensure a better performance for real engagements.
You can also check all the influencer's social media accounts our in-house automatic process could identify and associate with their Upfluence profile.
Follower Base
Suggested Price: Calculated on creator's location, past collaboration(s), engagement rate and audience information (gender, age, fake followers)
Avg. engagement rate: Calculated by average Instagram engagement (average likes + average comments) divided by the number of followers.
For TikTok, it's the average likes and comments divided by the number of posts.
CPE: Cost per engagement
Avg. Likes: Average likes per post
Avg Comments: Average amount of comments per post
In the screenshot abve you can see the 2 plaform has not data, it means not active within the past 90 days.
You can also explore additional metrics like Brand Mentions, Saturation Rate, and Post Effectiveness:
✔️ Brand Mentions:
Saturation Rate: The proportion of the influencer's posts that are brand-related during the past 90 days. For instance, a saturation rate of 30% means that 3 out of every 10 posts mention a brand.
A lower saturation rate is generally preferable, as it increases the likelihood that your brand will stand out rather than getting lost among numerous other promotions.
Post Effectiveness: This metric compares the engagement rates of the influencer's sponsored posts against their non-sponsored content.
It helps assess how well their audience responds to sponsored posts, providing insight into the potential effectiveness of a partnership with this influencer.
Learn more about Upfluence metrics and definitions
Furthermore, when you scroll down within the Channels tab, you gain access to more detailed insights into the influencer's posting habits and engagement patterns ⬇️:
NOTE: You have similar metrics available for other social media platforms.
✔️ Compared to Similar Influencers: Engagement performance compare to other influencers that have a similar amount of followers.
✔️ Post per Day: which days the influencer has been active over the past six months.
✔️ Avg. Engagements & Community: The fluctuations in the influencer’s engagement levels over the past six months with the average engagement rate of their community.
✔️ Average Engagements by Publication Time: Engagement data for the time of the day and week. (This is a great tool to use in determining when to tell influencers to post)
Make sure to convert the UTC time zone to the influencer’s time zone.
II. Email
The Email tab allows you to manage all email communications with the influencer directly from the side panel. Key features include:
1️⃣ Thread Navigation: Access all email threads cross different campaigns in one place.
2️⃣ Edit Campaign Email Templates: Easily modify your email templates for campaigns.
3️⃣ Manage Conversation: Start a new 1:1 outreach or reply to an ongoing Conversation directly from the panel.
III. Notes:
In the Notes tab, you can leave notes about the influencer and share them with your team.
Add note in screenshot
IV. Profile
The Profile tab lets you view and edit the influencer's personal information, such as their first and last name, email address, and more.
You can also add tags, rate the influencer, and create new merge fields for personalized communication. Learn more on how to create merge fields and how to use merge fields to personalize emails.
Certain pieces of information you added here, such as Contact details, Shipping address, Merge fields and Custom values, are kept private. These details remain internal and are only visible and accessible to your team, ensuring confidentiality and data protection for sensitive information.
Frequently asked questions
1. How does Upfluence obtain influencer emails?
Upfluence follows platform regulations and legal standards. We do not collect email addresses using methods that violate the policies of YouTube, Instagram, or other social platforms.
How we collect emails:
Publicly Available Emails: If an influencer lists their email in their bio, Upfluence captures and stores it.
Manual Addition: You can manually add an email to an influencer's profile. These emails remain private to your team.
2. How do I manually find and update an influencer's email?
On Instagram phone app, tap the "Contact" button on their profile.
On YouTube, visit their "About" page and click "View email address."
Manually update the email on their Upfluence profile for internal use.
3. Why is an influencer’s email sometimes invalid?
Creators may forget to update their email after changing it, or their inbox may be full due to excessive solicitations. If no valid email is found, Upfluence attempts to refresh the data.
4. Can Upfluence sync multiple email addresses to a creator’s profile?
Yes, you can:
Add an "Agent email" to contact influencers at multiple addresses.
Include CC/BCC recipients as needed.
5. How often does Upfluence update influencer emails?
If an email bounces, it is removed automatically.
Otherwise, Upfluence does not update emails unless manually changed.
6. Why is Upfluence's engaged audience data different from Instagram’s?
Upfluence tracks active engagement (likes, comments, shares) rather than total followers.
Instagram displays all followers, even those who do not engage.
7. How does Upfluence calculate "Engaged Audience Real %"?
We flag fake or inactive accounts based on:
Accounts that follow many others but have few followers.
Accounts that rarely post content or gain organic followers.
Example: If an account follows 1,000 people but only 100 follow back, it may be flagged as non-genuine.
8. Why is the engagement rate (ER%) different from other platforms?
Upfluence calculates ER% based on the last 90 days, whereas other tools may use different timeframes.
9. How is "Average Engagement by Publication Time" calculated?
Posts are grouped by day and time of publication.
Engagement rate is averaged across each time slot.
This helps identify optimal posting times.
10. Why don’t I see engaged audience data for an influencer after 7 days?
The influencer hasn’t posted enough (needs at least 100 posts in 6 months).
There are not enough comments for accurate analysis.
Audience demographics are determined from commenters' profiles, so fewer comments mean slower data processing.
11. How often does Upfluence update influencer data (engagement, followers, etc.)?
Updates occur every 1 to 10 days, depending on:
Platform activity (some update more frequently).
Influencer engagement (active influencers update more often).
User monitoring (influencers in active campaigns update more frequently).
Content re-imports (newly imported content triggers fresh updates).
12. How often are an influencer’s posts updated?
Posts for non-tracked influencers are updated every 5-10 days.
13. What historical data is available in Upfluence?
Metrics are based on the last 90 days.
No historical audience demographic evolution is available.
14. What does "Brand Mentions" on an influencer's profile mean?
These are mentions in captions from the last 90 days, ranked by frequency.
Brand tags are not included.
15. How does Upfluence calculate influencer response time?
Response time is based on the average time taken for influencers to reply to brand outreach.
16. How can I find a specific influencer?
Using the Search app: Type
@followed by their handle to prioritize their account.Using the Chrome Plugin: Open their social media profile, then open Upfluence to check if they exist in the database.
17. How do I exclude influencers from search results?
Rejected influencers still appear in search results.
Use the "Exclude lists" filter to remove them from future searches.
18. How do I find influencers older than 60?
Use keywords like "60+" and set the age filter to "35-54".
19. Does selecting "Has a blog" include all blog platforms?
Yes, this filter includes all types of blogs, regardless of platform.
20. Can influencers be flagged for excessive brand mentions?
Upfluence does not differentiate spam mentions from real ones, but spamming brands is rare among professional creators.
21. Can I export an influencer’s data as a PDF?
Yes, there are no limits on exporting PDFs from the influencer side panel.
22. Is Upfluence’s Lifestyle Demographic Analysis (LDA) based only on Instagram?
Yes, LDA is Instagram-based and identifies influencers with at least 71.6% of followers over age 21.