To learn more about one influencer's performance and audience or interact with him/her you can open the influencer side panel. On the side panel, you can also gather all the information you have on them.
◼︎ Channels:
In this section, you can see the full demographics of their engaged audience as well as key information about the influencer.
Suggested Price: The price we recommend based on the avg. engagement rate and amount of followers they have.
CPE: Cost per engagement
Avg. Likes: Average likes per post
Avg Comments: Average amount of comments per post
Saturation Rate: How often they mention different brands. For example, a 30% saturation rate means 3 out of 10 posts are brand-related. (You normally want to have a low saturation rate so that your brand wouldn’t be lost in the feed.)
Post Effectiveness: How effective their sponsored posts are compared to a normal un-sponsored post in terms of engagement rate.
Learn more about Upfluence metrics and definitions
Instagram Activities
When you scroll down you have more information about influencers' activities.
Compared to Similar Influencers: The influencer compared to other influencers that have a similar amount of followers.
Post per Day: Which days they posted in the past 6 months.
Avg Engagements vs Community: Engagement fluctuations in the past six months versus average community.
Average Engagements by Publication Time: Engagement data for the time of the day and week. (This is a great tool to use in determining when to tell influencers to post).
*Make sure to convert the UTC time zone to the influencer’s time zone.
NOTE: You have similar metrics available for other social media platforms.
◼︎ Email section:
You can send an email to this influencer directly from this panel and check the emails conversation you have with this influencer.
Navigate through all threads: have access to all emails threads (all workflows included) for each influencer, in one single place
Facilitated navigation: easily navigate, in one click, from mailing to workflow application to edit email templates
Start conversation: for the first influencer’s communication, send over an email directly from the side panel.
◼︎ Notes:
Leave a note about this influencer and share it with your team.
◼︎ Influencer section:
Here you can add all the information you have about one influencer (First name, last name, address, etc.. ). You also add tags, rate your influencers, and create new merge fields.
Learn more on how to create merge fields and how to use merge fields to personalize emails.
Add influencers to another list:
You can easily add influencers to your list, you just need to click on the checkmark on influencers profiles pic. You can also reject profiles to not see the same profile over and over when you make your search.
🔍 Tips: You can move an influencer to a different tool, or email them directly or add detailed information by clicking on these icons :
◼︎ Check your profile in your list:
On the top of your page, you can check how many influencers are selected in your list, and you see profiles you selected by clicking on the checkmark ✔️ on the top.
TIPS: If you want to save time and discover a new profile click on the cloud icon on the top. You will see profiles recommend to you according to your selection.
You can learn more about influencer recommendations here.
If you have any additional questions, feel free to reach us out at support@upfluence.com or through the chat!