The influencer side panel offers a comprehensive overview of an influencer's performance and audience, helping you make an informed decision for your campaign.
The panel is divided into four key tabs, Each tab provides specific information and tools to help you select and manage the right influencer for your brand.
1️⃣ Channels
2️⃣ Email
3️⃣ Notes
4️⃣ Profile
Zoom in to each tab:
I. Channels:
The Channels tab provides detailed demographics and key information about the influencer, including:
✔️ Social media name
✔️ First name and Last name
✔️ Email address
✔️ Location: Learn our Creator's location source
✔️ Response Time
✔️ LDA Compliant Tag: Indicates if at least 71.6% of engaged audience are over 21 years old, based solely on Instagram.
✔️ Categories: Main topics the creator focuses on, based on the last 90 days of content, primarily from Instagram and YouTube.
Currently we do not support search or filter by categories, but this feature is continuously evolving.
Additionally, this tab offers insights into the influencer's social media performance:
✔️ Instagram Engaged Audience: Derived from advanced analysis of interactions with posts over the latest 90 days. This analysis identifies the engaged audience and determines who is reached both within and beyond the existing community
✔️ TikTok Followers Audience: Based on advanced analysis of available content such as descriptions, followers profile pictures, or location tags in the most recent posts or user profile descriptions. This analysis is conducted using data from the latest 90 days.
✔️ Real percentage: The percentage of real users within influencers' engaged audience
TIPS: We recommend selecting influencers with a real percentage over 90% to ensure a better performance for real engagements.
You can also check all the influencer's social media accounts our in-house automatic process could identify and associate with their Upfluence profile.
✔️ Community size
✔️ Suggested Price: Calculated on creator's location, past collaboration(s), engagement rate and audience information (gender, age, fake followers)
✔️ Avg. engagement rate: Calculated by average Instagram engagement (average likes + average comments) divided by the number of followers.
For TikTok, it's the average likes and comments divided by the number of posts.
✔️ CPE: Cost per engagement
✔️ Avg. Likes: Average likes per post
✔️ Avg Comments: Average amount of comments per post
You can also explore additional metrics like Brand Mentions, Saturation Rate, and Post Effectiveness:
✔️ Brand Mentions:
Saturation Rate: The proportion of the influencer's posts that are brand-related during the past 90 days. For instance, a saturation rate of 30% means that 3 out of every 10 posts mention a brand.
A lower saturation rate is generally preferable, as it increases the likelihood that your brand will stand out rather than getting lost among numerous other promotions.
Post Effectiveness: This metric compares the engagement rates of the influencer's sponsored posts against their non-sponsored content.
It helps assess how well their audience responds to sponsored posts, providing insight into the potential effectiveness of a partnership with this influencer.
Learn more about Upfluence metrics and definitions
Furthermore, when you scroll down within the Channels tab, you gain access to more detailed insights into the influencer's posting habits and engagement patterns ⬇️:
NOTE: You have similar metrics available for other social media platforms.
✔️ Compared to Similar Influencers: Engagement performance compare to other influencers that have a similar amount of followers.
✔️ Post per Day: which days the influencer has been active over the past six months.
✔️ Avg. Engagements & Community: The fluctuations in the influencer’s engagement levels over the past six months with the average engagement rate of their community.
✔️ Average Engagements by Publication Time: Engagement data for the time of the day and week. (This is a great tool to use in determining when to tell influencers to post)
Make sure to convert the UTC time zone to the influencer’s time zone.
II. Email
The Email tab allows you to manage all email communications with the influencer directly from the side panel. Key features include:
1️⃣ Thread Navigation: Access all email threads cross different workflows in one place.
2️⃣ Edit Campaign Email Templates: Easily modify your email templates for campaigns.
3️⃣ Manage Conversation: Start a new 1:1 outreach or reply to an ongoing Conversation directly from the panel.
III. Notes:
In the Notes tab, you can leave notes about the influencer and share them with your team.
IV. Profile
The Profile tab lets you view and edit the influencer's personal information, such as their first and last name, email address, and more.
You can also add tags, rate the influencer, and create new merge fields for personalized communication. Learn more on how to create merge fields and how to use merge fields to personalize emails.
Certain pieces of information you added here, such as Contact details, Shipping address, Merge fields and Custom values, are kept private. These details remain internal and are only visible and accessible to your team, ensuring confidentiality and data protection for sensitive information.
Frequently Asked Questions
1. How does Upfluence obtain emails for influencer profiles?
⭐️ Legal Compliance:
The email addresses we provide are publicly available email addresses on influencer social media (mostly coming from Instagram bios, Linktree or About section of Youtube profiles).
We primarily acquires an influencer's email from their social media biography. If an influencer publicly lists their email in their bio, Upfluence can capture and use this information to enrich the influencer's profile.
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2. Why is the email address on a creator's profile sometimes invalid?
Sometimes, email addresses provided by creators can have a full inbox because of the number of solicitations they receive by brands or they forget to update it when it changed.
If an email address changes afterward, our system regularly attempts to find an email if there is no email associated with a creator’s profile in the database, ensuring you have the most up-to-date information.
3. How do I manually find and update an influencer's email address?
If you need to add or correct an influencer’s email address manually, you have the option to do so within their profile page in Upfluence. Any manually added emails are kept private and are only visible to your team.
Here are a few ways to manually find email addresses:
On Instagram, use the "Contact" button on a creator’s profile.
On YouTube, visit their About page and click "View email address."
Please note that our team is restricted to only providing publicly accessible data to comply with Meta's policies. However, as a brand, you can manually update creators' profiles with any valid email addresses you find while using Instagram or YouTube.
Also, if you’re looking to connect with more KOLs, our database offers a wide range of other creators who could be excellent additions to your campaigns!
4. Can Upfluence sync more than one email address to an individual creator/influencer/profile?
Yes, you can:
Add an "Agent email" to automatically contact the influencer on multiple email addresses.
Also add as many CC/BCC as you need.
5. How often are influencer’s emails updated?
There’s a rule that make sure email addresses are working. If we detect a bounce on a specific email address, we delete it from the database. Besides that, email addresses are not really updated when there’s an email available.
6. How do you calculate your Engaged Audience Real %?
We use several factors to check if an influencer's followers are real. Our method is stricter than some platforms and based on two ideas:
1️⃣ Fake accounts usually follow many others to seem valid.
2️⃣ Fake accounts rarely create content that attracts followers, meaning they have few followers themselves.
We apply a strict rule: if someone follows 10 times more people than are following them back, we might consider them not genuine. For example, if you follow 1000 influencers but only 100 follow you back, you could be flagged.
7. Why is your engaged audience information different from Instagram's?
The engaged audience information we provide might be different from what influencers see on their Instagram.
We focus on showing the audience that actively engages — those who like and comment on posts — reflecting a true picture of active followers. In contrast, influencers on Instagram see the total count of all their followers, regardless of their engagement level.
8. Why is there an ER% discrepancy between your platform and other platforms online?
The discrepancy in Engagement Rate (ER%) between Upfluence and other platforms may occur because Upfluence calculates and aggregates the engagement rate over the last 90 days. This timeframe for calculation might differ from the methods used by other platforms, leading to variations in the reported ER%.
9. How is the "avg engagement by publication time" built?
The "avg engagement by publication time" is built using the following method:
Create Cohorts: Posts are grouped into cohorts based on the day and time they were published.
Calculate Average Engagement Rate: For each cohort, the average engagement rate is calculated.
This approach allows for analyzing how engagement varies depending on the time and day of publication.
10. What's the metrics historicity in search results?
The metrics you see for each profile are calculated from posts made in the last 90 days. If you don't see any metrics for a particular influencer, it's likely because they haven't posted anything during this period.
11. How often does the system update influencer data metrics such as engagement and followers?
Our system updates information about influencers, like engagement and followers, regularly. This can happen once a day or up to once every ten days. How often the updates happen depends on a few things:
Social Media Platforms: Certain platforms may receive updates more frequently due to their inherent dynamics and user engagement levels.
Influencer Activity: The level of an influencer's activity, including their posting frequency, can impact the update frequency, with more active influencers seeing more frequent updates.
User Engagement: Influencers who are part of a stream followed by one of our users or those who have their content actively monitored by our users may have their data updated more promptly to ensure relevancy.
Content Re-importation: If content is newly imported or re-imported into our system, it triggers an update to ensure the latest data is reflected accurately.
12. Why I still don't see an influencer's engaged audience data after 7 days?
You might not see audience data for an influencer after 7 days for a few reasons:
Not Enough Posts: The influencer needs to have made at least 100 posts in the last 6 months for us to analyze their audience.
Not Enough Comments: If there aren't many comments, Upfluence takes longer to analyze the audience, leading to data that's less reliable. The more comments there are, the quicker and more accurate the analysis.
Our AI analyzes the audience based on comments on the influencer's Instagram posts. It looks at each commenter's profile to figure out their age, gender, and location. Without enough data, we can't provide audience information.
13. How does Upfluence calculate the "response time" of influencers?
The "response time" of influencers is calculated by averaging the time taken for influencers to respond each time they are contacted.
14. Is LDA based solely on Instagram?
Yes, the Lifestyle Demographic Analysis (LDA) is based solely on Instagram. It focuses on the engaged audience of Instagram and identifies influencers with at least 71.6% of their followers being above the age of 21.
15. When do "Brand Mentions" on an Influencer's Profile Come From?
The "Top Brand Mentions" on an influencer's profile reflect the last 90 days. We order these brands based on how frequently they are mentioned, not by how recent the mentions are.
16. Are Brand Tags Considered as "Brand Mentions"?
No, "brand mentions" only include mentions in the captions. We do not count brand tags as "brand mentions."
17. How do we differentiate an influencer who is simply spamming brand mentions?
We do not differentiate if an influencer is simply spamming brand mentions. However, such behaviours are fairly rare among professional creators.
18. How often are posts from influencers updated to Upfluence?
Posts from influencers that are not being tracked on any Stream are updated every 5-10 days.
19. Can I change the order of Upfluence search results? How do you order your search results?
You cannot change the order of the search results. When you search, each influencer's profile is scored and ranked based on two key factors:
Audience Score: Influencers with a balanced number of followers—neither too many nor too few—are rated highest. It's like we grade on a curve, aiming for a sweet spot.
Relevance Score: This looks at how often they mention the topic you're searching for, both in total and as a proportion of all their content.
These criteria ensure that the influencers who show up first in your search results are not just popular but also closely related to what you need.
20. Are there any limits for the influencer side panel PDF exports?
No, there are no limits for the influencer side panel PDF exports.