Before you get started, make sure:
To generate and send discount codes or affiliate links via Upfluence, your store must be integrated. We support:
Native integrations: Shopify, WooCommerce, Magento, BigCommerce
Discount codes or affiliate links must be generated directly in Upfluence to be usable in campaign emails.
🔗 If you’ve created codes outside of Upfluence, they won’t appear automatically. Here’s how to import existing discount codes into Upfluence
How to add affiliate links or promo codes to emails
Option 1: From a Campaign (recommended)
Open the email editor in the Campaign (Workflow) step where you want to send the code or link.
Click the third bubble at the bottom — the tracking plan linked to your campaign.
Click to add the merge fields
{{promo_code}}and/or{{affiliate_link}}into your email content.
When the email sends, each influencer will receive their own unique code or link automatically.
Option 2: From the IRM or Inbox (if you don’t have Campaign workflows)
Open the email editor from the IRM or Inbox view and write your email.
Click the third bubble at the bottom labeled “Select a tracking plan.”
Select the tracking plan, then click “🔗 Link” to connect it to your email.
Click the bubble again and insert the merge fields
{{promo_code}}and/or{{affiliate_link}}.
Just like in Option 1, these fields will auto-fill with the correct data when the email goes out.
⚠️ Important: Only influencers already added to the selected tracking plan (with an assigned code or link) will receive the email. If someone isn’t part of that plan, their email won’t be sent.