Before you launch your campaign
Make sure you’ve taken care of the essentials to set your campaign up for success. While not all steps are required, we recommend reviewing this list:
Uploaded your campaign brief to the application form
Set compensation (fee and/or product) for each influencer
Configured your email flows for each step (initial outreach, follow-ups, etc.)
Linked your sender email address to the campaign (Note: this can’t be changed after launch!)
Imported your influencers into the campaign
Here's a helpful video on how to do this:
1. Invite your influencers
You can send invitation emails manually or in bulk, depending on your workflow.
Option 1: Invite individually
Click
to open the email editor for a specific influencer.Click Preview to double-check the email and ensure the application link and other merge fields are functioning properly.
Click Save and Send.
Option 2: Invite in bulk
Select all influencers and click "Invite".
Use Preview to review the message and confirm merge fields and the application link are displaying correctly
📌 Tip: Add the application link using a hyperlinked "HERE" text when setting up your email template to avoid overly long URLs
Click Save and Send.
Note:
Already-invited influencers won’t receive duplicate emails
You won’t be able to preview emails until influencers are added to the campaign
2. Follow-up emails and replies
If an influencer doesn’t apply or reply, and their status hasn’t been manually changed, a follow-up email will be sent automatically based on your configured settings
If an influencer replies to your email, you’ll see a red notice with an envelope icon.
To reply:
Click the envelope icon, or
Click the influencer’s name to open the email tab and send a personal response
Pro tip: Use the Jace AI reply tool to:
Draft friendly or firm responses
Adjust tone, fix grammar, or translate your reply
Shorten or expand your message
🔒 Jace AI can be disabled upon request for compliance needs.
3. Move influencers to the next stage
Once you’re ready to move forward with someone:
Click Shortlist: This is for internal use only; the influencer won’t be notified
Click Approve: This sends an automatic notification letting the influencer know they’ve been accepted
Don’t want to notify them? Use Skip instead to move them forward silently
To reject an influencer, click the X
They won’t be notified automatically, so we recommend sending a polite follow-up email
4. How influencer statuses work
As influencers respond to your invitations, their statuses will update:
Action | Status |
Invitation email sent, no reply | Waiting application |
Influencer submitted application | Influencer responded |
Influencer submitted a counter-offer | Counter-offer received |
Influencer replies to email | (No status change) Red envelope icon appears, profile will be listed at the top of your dashboard.  |
You click Shortlist | Shortlisted or Influencer applied if flat fee is set |
You click Approve | Influencer approved |
You click Reject | Influencer rejected |
You can use the Status filter to quickly find and manage a specific group of influencers you'd like to focus on during your campaign.