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What is a Paid promotion with gifting campaign in Upfluence

Get an overview of paid promotion with gifting campaigns and their setup

Updated this week

A Paid promotion with gifting campaign allows you to send products to influencers for review while also offering them a flat payment for their work. Additionally, you can provide sales commissions based on performance.

When you choose this campaign type, the settings and stages will be optimized for paid collaborations. You’ll need to:

  • Set up payment details.

  • Select products for gifting.

  • Customize email templates for 5 key campaign steps.

How a Paid promotion with gifting campaign works

When you launch this campaign in Upfluence, influencers will receive an application form with:

  • Product selection – They can choose which product(s) they’d like to receive.

  • (Optional) Shipping details – If required, they can enter their shipping address.

  • Compensation details – They can review and respond to your flat payment offer.

  • (Optional) Contract upload – You can include a contract for influencers to sign and return.

  • Campaign brief – A summary of your brand, campaign goals, and content expectations.

Key steps in a Paid promotion with gifting campaign

  1. Invite influencers to join

    • Send an invitation email with the application form.

    • Influencers review campaign details and select their gift.

    • Influencers negotiate compensation if needed.

  2. Ship the product

    • Once influencers submit their details, you confirm and process the shipment.

    • Send them a shipment email to notify them when their gift is on the way.

  3. Content creation

  4. Publication email

  5. Payment request

    • Influencers submit their invoice and tax forms (if applicable) before claiming payment.

Key setup steps specific to a Paid promotion with gifting campaign

While the general campaign setup follows standard procedures, here are the key steps that apply specifically to Paid promotion with gifting campaign.

  1. Pick your Campaign type

  2. Add products for gifting

    You can add products in two ways:

    • Import from your eCommerce store (For Shopify, WooCommerce, BigCommerce, or Magento)

    • Manual upload (For non-integrated stores, vouchers, apparel, or digital products)

  3. Set up payment details

    1. Under Compensation settings, define your basic payment method.

      • Upfluence pay

      • Offline payment

      • Paypal

    2. Choose whether invoices or tax forms are required before influencers can claim payment.

    3. Select a billing country: your payout country

      • United States – Influencers must submit W8/W9 tax forms.

        • A W8 form is required when a U.S. company pays a non-U.S. influencer.

        • A W9 form is required when a U.S. company pays a U.S. influencer.

      • Other countries – No tax forms are required.

    4. Define payment terms

      • Payment terms: Set the payment deadline in net days.

      • Payment email: The email influencers should use for payment inquiries.

      • Billing information: Provide the necessary details for influencers to invoice you. This will be displayed on the Influencer payment request page.

  4. Customize email communication

  5. Set the flat payment offer


Frequently asked questions

If I update the "Invoice address" in a campaign, will this update to the links I already sent?

Yes, updating the invoice address manually will update the invoice address in the payment request links, affecting both new ones and those already created in the campaign.

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