Why setting an offer matters
When you reach out to influencers, your initial email includes a magic link that takes them to their personalized application form. For Paid Promotion and Paid Promotion with Gifting campaigns, this page lets them:
View your campaign brief
See your compensation offer
Accept, decline, or (if directly invited) submit a counteroffer
Clearly outlining your offer helps set expectations and boosts your chances of getting quality applicants.
1. How to set an offer
You can set a default flat payment during campaign creation, and you can edit flat payments later, either one by one or in bulk.
Set up a default flat payment
During campaign creation, go to Step 3 – Compensation > Payment settings.
Enter your Default flat payment.
Note (Marketplace):
If your campaign is visible in Marketplace, we strongly recommend setting at least one visible benefit (often affiliate commission and/or flat payment). If you don’t set any default compensation, the application form displays a “no compensation” message to creators, which can reduce your application rate.
Edit flat payment for one creator
Go to your campaign’s table view.
Click the influencer’s profile.
In the side panel, find the "Your offer" box.
Enter your flat payment and/or commission offer.
Click Save and refresh the page to confirm the update.
Edit flat payments in bulk
Select multiple influencers or select all influencers.
Click on the "Set offer" dropdown button.
Choose Flat payment.
Enter the offer details, then click Set your offer.
2. Enable counter-offers (optional)
If you want creators to be able to negotiate, turn on counter-offers:
Go to Campaign settings > Compensation > Creator negotiation settings.
Toggle Allow creator counter-offers.
Off: creators can only accept your initial flat payment offer
On: creators can submit a counter-offer and may appear with the status Counter offer received
3. What influencers see
Your offer appears directly on the influencer’s application form. Depending on how they were invited, they’ll be able to:
Accept your offer
Decline the collaboration
Submit a counter-offer (only if counter-offers are enabled)
4. How to review and manage counter-offers
Spot negotiations in the campaign table
Use these columns to compare amounts:
Your offer: your proposed amount
Influencer price: the creator’s requested amount (only shown when they counter)
Understand the negotiation status
Counter offer received is a dedicated status when a creator applies while submitting a counter-offer.
Actions you can take
From Counter offer received, you can:
Shortlist the creator
Reject the creator
If you click Shortlist and the amounts don’t match, you may see an offer alignment notification/modal to help both parties align.