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What is a Product gifting campaign in Upfluence

An overview of Product gifting campaigns and their setup

Updated this week

A product gifting campaign allows you to send products to influencers in exchange for potential social media reviews. Unlike paid collaborations, these campaigns do not include a flat fee, but you can offer sales commissions based on influencer performance.

⚠️ Important notes:

  • Product gifting campaigns do not guarantee influencer posts. On average, 60% of influencers who receive a gift share content.

How a Product gifting campaign works

When you launch a gifting campaign in Upfluence, influencers will receive an application form with:

  • A product selection – Influencers can choose which product(s) they’d like to receive.

  • (Optional) Contract upload – You can include a contract for influencers to sign and return.

  • Your campaign brief – A summary of your brand, campaign goals, and content expectations.

  • Shipping details – If required, influencers can enter their shipping address.

Key steps in a Product gifting campaign

  1. Invite influencers to join

    1. Send an invitation email with the application form.

    2. Influencers review the campaign details and select their gift.

  2. Ship the product

    1. Once influencers submit their details, you confirm and process the shipment.

    2. Send them a shipment email to notify them when their gift is on the way.

  3. Encourage content creation

    1. After influencers receive the product, remind them to create content.

    2. (Optional) Request a draft submission for review before they post.

  4. Track publications

    1. Once influencers publish, track their posts and engagement.

    2. Use the Content tab in Campaign to monitor the campaign’s impact.

Key setup steps specific to a Product gifting campaign

While the general campaign setup follows standard procedures, here are the key steps that apply specifically to Product gifting campaigns.

  1. Pick your Campaign type

  2. Add products for gifting

    You can add products in two ways:

    • Import from your eCommerce store (For Shopify, WooCommerce, BigCommerce, or Magento)

    • Manual upload (For non-integrated stores, vouchers, apparel, or digital products)

  3. Customize email communication

    Your campaign includes four preset emails to guide influencers through the process. You can fully customize these emails to match your brand’s tone and campaign needs.
    👉 Learn more about setting up email flows in Upfluence.

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