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What is a Paid promotion campaign in Upfluence

Get an overview of paid promotion campaigns and their setup

Updated this week

A paid promotion campaign compensates influencers with a flat payment for their work, with the option to offer additional sales commissions based on performance. Unlike product gifting campaigns, no physical products are sent to creators.

How a Paid promotion campaign works

When you launch a paid promotion campaign in Upfluence, influencers will receive an application form where they can:

  • Review and respond to your flat payment offer.

  • (Optional) Upload a contract – You can include a contract for influencers to sign and return.

  • View the campaign brief – A summary of your brand, campaign goals, and content expectations.

Key steps in a Paid promotion campaign

  1. Invite influencers to join

    • Send an invitation email with the application form.

    • Influencers review your campaign details and negotiate the compensation offer if needed.

  2. Content creation

  3. Publication email

  4. Payment request

    • Influencers submit their invoice and tax forms (if applicable) before claiming payment.

Key setup steps specific to a Paid promotion campaign

While the general campaign setup follows standard procedures, here are the key steps that apply specifically to paid promotion campaigns.

  1. Choose Paid Promotion as your campaign type

  2. Set up payment details

    1. Under Compensation settings, define your basic payment method.

      • Upfluence pay

      • Offline payment

      • Paypal

    2. Choose whether invoices or tax forms are required before influencers can claim payment.

    3. Select a billing country: your payout country

      • United States – Influencers must submit W8/W9 tax forms.

        • A W8 form is required when a U.S. company pays a non-U.S. influencer.

        • A W9 form is required when a U.S. company pays a U.S. influencer.

      • Other countries – No tax forms are required.

    4. Define payment terms

      • Payment terms: Set the payment deadline in net days.

      • Payment email: The email influencers should use for payment inquiries.

      • Billing information: Provide the necessary details for influencers to invoice you. This will be displayed on the Influencer payment request page.

  3. Customize your email communication

    • Your campaign includes four preset emails (invitation, content creation, publication, and payment request) to guide influencers through each step.

    • You can fully customize these emails to match your brand’s voice.

  4. Set the flat payment offer


Frequently asked questions

1. If I update the "Invoice address" in a campaign, will this update to the links I already sent?

Yes, updating the invoice address manually will update the invoice address in the payment request links, affecting both new ones and those already created in the campaign.

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