A paid promotion campaign compensates influencers with a flat payment for their work, with the option to offer additional sales commissions based on performance. Unlike product gifting campaigns, no physical products are sent to creators.
How a Paid promotion campaign works
When you launch a paid promotion campaign in Upfluence, influencers will receive an application form where they can:
Review and respond to your flat payment offer.
(Optional) Upload a contract – You can include a contract for influencers to sign and return.
View the campaign brief – A summary of your brand, campaign goals, and content expectations.
Key steps in a Paid promotion campaign
Invite influencers to join
Send an invitation email with the application form.
Influencers review your campaign details and negotiate the compensation offer if needed.
Content creation
(Optional) Request a draft submission for review before they post.
Publication email
Confirms content approval and provides posting instructions.
Payment request
Influencers submit their invoice and tax forms (if applicable) before claiming payment.
Key setup steps specific to a Paid promotion campaign
While the general campaign setup follows standard procedures, here are the key steps that apply specifically to paid promotion campaigns.
Choose Paid Promotion as your campaign type
When creating a new campaign, select Paid Promotion to set up a compensation-based collaboration.
Set up payment details
Under Compensation settings, define your basic payment method.
Upfluence pay
Offline payment
Paypal
Choose whether invoices or tax forms are required before influencers can claim payment.
Select a billing country: your payout country
United States – Influencers must submit W8/W9 tax forms.
A W8 form is required when a U.S. company pays a non-U.S. influencer.
A W9 form is required when a U.S. company pays a U.S. influencer.
Other countries – No tax forms are required.
Define payment terms
Payment terms: Set the payment deadline in net days.
Payment email: The email influencers should use for payment inquiries.
Billing information: Provide the necessary details for influencers to invoice you. This will be displayed on the Influencer payment request page.
Customize your email communication
Your campaign includes four preset emails (invitation, content creation, publication, and payment request) to guide influencers through each step.
You can fully customize these emails to match your brand’s voice.
Set the flat payment offer
Once you’ve added influencers to your campaign, you can finalize adding their flat payment offer.
Frequently asked questions
1. If I update the "Invoice address" in a campaign, will this update to the links I already sent?
Yes, updating the invoice address manually will update the invoice address in the payment request links, affecting both new ones and those already created in the campaign.