A product gifting campaign allows you to send products to influencers in exchange for potential social media reviews. Unlike paid collaborations, these campaigns do not include a flat fee, but you can offer sales commissions based on influencer performance.
⚠️ Important notes:
Product gifting campaigns do not guarantee influencer posts. On average, 60% of influencers who receive a gift share content.
If needed, you can still send extra payments to influencers during the campaign: How to pay influencers multiple times per campaign (extra payments).
How a Product gifting campaign works
When you launch a gifting campaign in Upfluence, influencers will receive an application form with:
A product selection – Influencers can choose which product(s) they’d like to receive.
(Optional) Contract upload – You can include a contract for influencers to sign and return.
Your campaign brief – A summary of your brand, campaign goals, and content expectations.
Shipping details – If required, influencers can enter their shipping address.
Key steps in a Product gifting campaign
Invite influencers to join
Send an invitation email with the application form.
Influencers review the campaign details and select their gift.
Ship the product
Once influencers submit their details, you confirm and process the shipment.
Send them a shipment email to notify them when their gift is on the way.
Encourage content creation
After influencers receive the product, remind them to create content.
(Optional) Request a draft submission for review before they post.
Track publications
Once influencers publish, track their posts and engagement.
Use the Content tab in Campaign to monitor the campaign’s impact.
Key setup steps specific to a Product gifting campaign
While the general campaign setup follows standard procedures, here are the key steps that apply specifically to Product gifting campaigns.
Pick your Campaign type
Choose Product gifting when creating a new campaign.
Add products for gifting
You can add products in two ways:
Import from your eCommerce store (For Shopify, WooCommerce, BigCommerce, or Magento)
Manual upload (For non-integrated stores, vouchers, apparel, or digital products)
Customize email communication
Your campaign includes four preset emails to guide influencers through the process. You can fully customize these emails to match your brand’s tone and campaign needs.
👉 Learn more about setting up email flows in Upfluence.