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How to use Klaviyo & Influencer Matching
How to use Klaviyo & Influencer Matching

Seamlessly Capture, Enrich, and Sync Influencer Data Between Upfluence and Klaviyo

Updated over a month ago

Note: Before proceeding, make sure you've connected your Klaviyo account to Upfluence. For guidance, check out the instructions on how to connect your Klaviyo account.

I. Integration Capabilities

βœ… From your Klaviyo List to Upfluence

πŸ‘ Influencer Matching: Capture influencers from your Klaviyo subscriber lists and convert them into valuable assets for your brand. Learn more

βœ… From Upfluence Back to Your Klaviyo List

πŸ‘ Create New Users: When a new influencer is matched by our Influencer Matching, we automatically add this new user to a predefined Klaviyo list.

πŸ‘ Enrich User Profiles: Automatically enhance user profiles in your Klaviyo database with data collected by Influencer Matching. If a matched user is already in an existing Klaviyo list, their profile is updated with the new social media data we have collected.

Here is a list of the data we push to Klaviyo:

  • Email (if the user does not exist in your Klaviyo database)

  • Instagram Followers (e.g. 2829 followers)

  • Instagram Engagement rate (2,5 in percent)

  • Instagram Handle (e.g. @johndoe)

  • Upfluence Influencer Link (e.g. https://software.upfluence.co/influencers/2672562)

II. How to Send Upfluence-Matched Information Back to Your Klaviyo List

1️⃣ Configure your Live Capture campaign

First, set up your Live Capture campaign by choosing either Influencer Matching or "Ambassador Landing Page"

2️⃣ Choose your Klaviyo list

  1. During the second step "Source Selection" of your Live Capture campaign configuration, find the "List Selection" section

  2. Pick the targeted Klaviyo list once your account is connected to Upfluence.

  3. Confirm your selection by clicking the "Save" button. As your campaign runs, any new updates will automatically sync back to your selected Klaviyo list.

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