🤖 Most Efficient Option: Use Jaice
Finding the right creators starts with your brand profile.
Jaice, Upfluence’s AI assistant, uses your brand profile to search for creators: matching your niche, audience, and content style without you having to configure every filter from scratch.
Set up your brand profile first
Go to your account settings and make sure your brand is filled in: your industry, your target audience, your tone, and what makes your brand unique. The more detail you give it, the more relevant Jaice’s recommendations will be.
Get More Precise with Multiple Brand Profiles
You can create more than one brand profile, and you should. Even if you only have one actual brand, creating multiple brands lets you be more specific, and Jaice searches with that precision in mind. For each brand, adjust the description to reflect that specific angle: include the keywords, audience, and context that make it distinct.
A few examples:
A clothing brand could create Brand Women and Brand Men, each with a different audience description and content style
A beauty brand could create Skincare and Makeup, targeting different creator profiles for each
A supplement brand could create Energy/Mood and Digestive Health, reaching the right creators for each audience
The more targeted each profile, the sharper the creator matches Jaice surfaces. Think of each profile as a brief you are giving Jaice, the clearer it is, the better the results.
Once your brand profile is ready, Jaice will suggest creators that fit. The rest of this article is for when you want to go further: refine your search manually, attract inbound creators, or work with types of creators beyond your obvious fit.
👉 Want to go further and build your own search?
🎯 Define What You Are Looking For
If you have already seen Jaice’s suggestions and want to go further (explore a new audience, test a different content style, or work with a type of creator you have not tried before) make sure to get clear on these before you search:
What do you want to achieve with this campaign?
Your goal shapes everything else. Product launch, brand awareness, seasonal promotion, UGC... Each one points to a different type of creator.
What type of content do you need?
Before you start searching, get clear on the content you actually want to see. The clearer your idea, the stronger your keywords, and keywords are what power your search in Upfluence.
Ask yourself: who creates that kind of content, and what words do they use?
You want educational content → think credibility → search “nutritionist,” “registered dietitian,” “certified health coach,” “RD” matched to creator bio
You want tutorial-style content → think captions → search “how to,” “step-by-step,” “routine,” “guide” matched to post content
You want haul or unboxing content → search “unboxing,” “haul,” “try-on” matched to post content
You want an aspirational feel → think about the world those creators live in → search “clean living,” “wellness,” “luxury” matched to bio or post content
Who is your target audience?
Consider age, location, interests, and behaviours. The more clearly you can picture your ideal customer, the easier it becomes to find the creators they already follow.
💡Things to keep in mind
A creator who excels at casual TikToks may not be the right fit for an in-depth YouTube review, even if they cover the same niche. Match the creator’s content style to your campaign goal.
Search one creator profile at a time. Combining everything into one search dilutes your results and makes it harder to evaluate what is working.
🔎 Optimise Your Creator Search
When you search with Jaice, it translates your brand profile and campaign goal into filters and criteria automatically: keywords, audience demographics, engagement benchmarks, and more. You can then adjust, tighten, or expand from there based on what you see.
Use creator language, not brand language.
Creators rarely describe themselves using your internal category labels. Search the words they actually use in their bios and captions:
Instead of... | Try... |
Yoga | Morning routine,Mindfulness, Breathwork |
B2B software | Productivity coach, Operations consultant, Workflow tips |
Skincare | Skin barrier, Glass skin, Dermatologist-approved |
Food | Meal prep, Whole foods, What I eat in a day |
Fashion | Capsule wardrobe, Slow fashion, Outfit inspo |
Find your search sweet spot.
Volume matters as much as relevance. Add or remove one filter at a time until you land on a workable pool, typically a few dozen to a few hundred profiles depending on your niche.
Search | Result | What to do |
Fashion | Thousands of results | Too broad, add a filter |
Sustainable fashion | Manageable pool | Good starting point |
Sustainable fashion + minimalist + fall fashion | Near zero results | Too narrow, loosen one filter |
Match the creator’s voice and identity to your brand, not just their topic.
Knowing your brand identity helps you use Upfluence’s filters more precisely. A creator can cover the right niche and still be the wrong fit. Beyond topic, their tone, credibility, and content style should feel like a natural extension of your brand. Use the guide below to clarify what you’re looking for, then apply it directly in your search.
Your brand identity | Look for creators who... |
Bold, maximalist (fashion, beauty) | Are high-energy, expressive, and visually loud |
Minimalist, premium (lifestyle, tech) | Have a clean, polished, and considered aesthetic |
Professional, authoritative (B2B, finance, legal) | Create educational, insight-driven content. Think LinkedIn thought leaders, industry podcasters, niche newsletter writers |
Approachable, community-driven (food, wellness, nonprofit) | Feel warm, candid, and relatable: storytelling over selling |
Innovative, technical (SaaS, tech, gaming) | Speak fluently to their audience’s pain points through tutorials, demos, and deep dives |
Local, experiential (hospitality, restaurants, events) | Are embedded in their local community and create lifestyle-driven, place-based content |
Already have a list? Let Jaice find more like them.
Once you have at least five creators saved to a list, Jaice can analyse what they have in common, audience size, location, content category, and recommend similar profiles you may not have found through search. Open your list and click the Lookalikes tab to see who Jaice suggests. The recommendations update as your list grows, so the more you add, the sharper they get.
👩💻 Let Creators Come to You
Rather than relying solely on outbound search, Upfluence gives you other ways to attract creators directly, so you are not always the one doing the hunting.
Ambassador Landing Page
Create a branded page where creators who already know and love your brand can apply to work with you. Publish it on your website, in your email newsletter, and in your social media bio. Interested creators will come to you.
✅ Tip: Pin your landing page link as a featured Instagram Story at launch to maximise visibility with potential creators in your niche.
Upfluence Marketplace
The Marketplace is where creators actively browse brands and apply to collaborate. By being present there, you open an inbound channel that works passively: creators discover you, not the other way around. It is one of the lowest-effort ways to keep a steady flow of applicants without running outreach.
Creators who find you through either channel tend to produce more authentic content, require less negotiation, and often cost less than cold-sourced creators, because the interest is already there.
Your Existing Customers
Your customer base is one of the most overlooked inbound channels. By connecting your CMS or mailing list, Upfluence automatically identifies which of your existing customers are active on social media, turning buyers into potential brand ambassadors without any cold outreach.
✏️ Test Before You Commit
Before scaling with a specific type of creator, validate your approach with a small test.
Work with a handful of creators across different profiles or content styles to compare results
Track engagement, click-through rates, and conversions carefully
Use performance data, not assumptions, to decide where to invest further
The creator profile that feels right is not always the one that performs best. Let the data guide your decision.