Hey there, your AI assistant can now manage your Upfluence campaigns, not just search creators, but read your pipeline, move creators through it, and send emails, all from the conversation 🚀🎉
🧠 What's new
When we launched the Upfluence MCP connector, your AI assistant could search the creator database, pull profiles, validate audiences, and check brand mentions. That was the research side.
Everything on the campaign side, shortlisting, approving, reaching out still had to be done manually in the app.
That changes today. We've added 9 new tools to the connector, split across two new capabilities: reading your campaign data and acting on it.
✨ What you can do now
Read your campaign data 📋
Your assistant can now see what's happening inside your campaigns. Ask it to list your active campaigns, pull the creators on a specific campaign, or surface the open threads in your inbox. No more copy-pasting context in, it fetches what it needs directly.
Move creators through your pipeline 🗂️
Once the assistant can see a campaign, it can act on it. Shortlist a creator, approve them, or reject them, all from the conversation. This means you can describe a criteria and have the assistant go through an entire campaign list and apply statuses for you.
Send and reply to emails 📩
The assistant can now handle outreach end to end. It can open a new conversation with a creator, send a campaign-specific email on an existing contribution, or reply to a thread in your inbox. Ask it to draft first and review before sending or let it run, your call.
❓ Q&A
Do I need to reconnect or update anything?
No. If you're already connected to the Upfluence MCP, the new tools are available immediately. Your client picks them up automatically.
Can the assistant send emails without me reviewing them?
Yes, if you ask it to. If you want a review step first, just say so and ask it to draft then show you the emails before anything goes out. You stay in control of how much autonomy it has.
Which assistants can I use this with?
Claude, ChatGPT, and Cursor are all supported. Any other MCP-compatible client can also connect over Streamable HTTP at https://mcp.upfluence.co/mcp.
Do I need an API key or a developer setup?
No. Authentication is OAuth with your existing Upfluence account. No API keys or config files needed.
Where can I see the full list of available tools?
The full and always up-to-date list lives in our help center: Using the Upfluence MCP Server.
I'm not connected yet, how do I get started?
Start by contacting our support team to get access. Once that's confirmed, follow the step-by-step connection instructions for Claude, ChatGPT, and Cursor in our help center: Using the Upfluence MCP Server.
Is this available on my plan?
The MCP connector is currently in Beta and access is granted on request. Contact our support team to get started.
What if something I need is missing?
Reach out to our support team. We review all feedback as we shape what comes next.