Utilizing the Amazon Attribution integration empowers you to generate affiliate links, directing customers to your Amazon store or product. Following the setup of your Amazon Account (guide provided here), you can now generate affiliate links and track your performance effectively.
🛍️ How to create my affiliate links
🔗 Before creating your Amazon Affiliate links, make sure to connect your Amazon Ads account to Upfluence. To know more, please read this article: How to connect your Amazon Ads account to Upfluence
To generate your Amazon affiliate links:
Create a new tracking plan from IRM or Workflow
Name your Tracking plan name: This will let you easily identify it in the software
Select your Amazon Ads account you want to use
Select the Sponsored Ads account where you want to generate your affiliate link
❓ What is a Sponsored Ads account?
A Sponsored Ads account is a subaccount of your Ads account. It can be shared with other Ads accounts and allows you to target a particular country and store on Amazon.
Enter a campaign name: This name will only be visible on Amazon Attribution and will help you to easily identify Upfluence campaigns
Enter the Click-trough URL: This URL will define where you want to direct customers to. You can redirect users to:
To a product page
Your Amazon store
When you are done, validate the tracking plan creation. You can now assign your tracking plan to the campaign of your choice and send the links to influencers.
🔗 If you want to know more, please, read this article: How to add discount codes or affiliate links
❓ FAQ
The Sponsored Ads account I want to use is not visible in the list, why?
If a Sponsored Ads account is not visible, it means that the account is not eligible for Amazon Attribution. All the eligibility criteria are accessible here: 🔗 Is my Amazon Ads account eligible for Amazon Attribution?
Can I define a duration for the Amazon links?
No, there's no duration. This feature is not provided my Amazon Attribution.
Can I redirect to any other page than my own Amazon store page or a product page?
No, Amazon does not allow you to redirect to another page. We automatically block the creation of tracking plans if the Amazon link is not compatible, to avoid any problems.
I don't see my Attribution campaign in my Amazon Ads account, why?
The affiliate links must be clicked several times before they appear in your Amazon Ads account. If you don't see anything after that, please contact our support team.
Can I edit the Amazon Tracking plans?
No, once created, Amazon tracking plans can't be edited
How many Amazon tracking plans can I create?
There's no limitation. You can create as many tracking plans as you need. Besides that, we highly suggest having one unique tracking plan per Workflow to make sure you can attribute sales to a specific campaign.