Whether you're searching manually or using Jaice, the tips below will help you find the right creators more efficiently. The keyword and filter strategies apply to standard search and at the end, two AI-assisted alternatives that can save you time entirely.
Keyword tips
1. Search by trend keywords:
Identify current trends or events relevant to your campaign and use them as keywords.
Example:
For a fitness product campaign, search for trending hashtags like "#fitspo" or "#workoutchallenge" to find creators who are actively participating in fitness conversations.
2. Search by complementary product keywords
Think about adjacent products your ideal creators might use or talk about.
Example:
If you sell pet cameras, search for keywords that pet food brands use in their content. Creators active in the pet food niche are likely to be a good fit for a pet camera campaign too.
3. Search in Instagram bio
Once you find a creator who's a great fit, look at their Instagram bio for commonly used words or phrases. Then search for those same words and set the placement to Instagram bio to find similar profiles.
Example:
If a creator has "yoga enthusiast" in their bio, searching for "yoga" matched to Instagram bio will surface creators with a similar identity.
4. Search by emojis
Emojis are an effective way to filter for specific content types. Creators who use them regularly tend to post in that niche consistently.
Example:
Revenue or money content: 💰 💸 💵 🤑 💳
Parenting and baby content: 👶 🍼 🤰
Fitness and sport content: 🏋️ ⚽️ 🏂
Travel and vacation content: ✈️ ⛱️ 🏝️ 🏖️ 🚤
Filter tips
1. Use “Must” and “Should” strategically
"Must" = your non-negotiable keyword. Use only one.
"Should" = flexible keywords that help refine results. Use several.
Example:
For a vegan skincare campaign, set "vegan" as Must and "skincare", "beauty", or "natural products" as Should.
2. Don't over-restrict audience filters
Audience filters are powerful, but combining too many strict criteria.
For example, a very narrow location range and a very high minimum engaged audience gender percentage can drastically limit your results. Start broad and narrow down gradually.
3. Think beyond location
Location data is useful, but many creators don't share detailed location information publicly. Rather than relying only on the location filter, use local keywords alongside it.
Example:
Fashion creators in New York: search for popular bars or fashion hotspots they'd frequent and mention. Local venue names work better than the city name alone.
Food creators in Paris: search for iconic restaurants or cafes they'd post about. This surfaces creators who are genuinely embedded in the local food scene.
Travel creators in Tokyo: search for famous landmarks or districts they'd reference in their posts, area names and attractions are more reliable than location tags.
Lifestyle creators in Los Angeles: search for well-known neighbourhoods or spots associated with the LA lifestyle. These tend to appear in captions and bios more consistently than city-level location data.
The principle is the same everywhere: find the places and references your ideal creators are likely to mention, and use those as keywords.
4. Understand the language filter
The language filter refers to the language of the content, not the creator's native language. Many creators post in multiple languages.
Example:
If your target audience is English-speaking, set the language filter to English even if the creator's first language is something else.
AI-assisted alternatives
If manual searching feels like a lot of setup, these two approaches let Jaice do the heavy lifting.
Jaice Search
Instead of setting filters one by one, describe what you're looking for in plain language directly in the search bar. Jaice translates your description into a filtered search automatically and you can refine it with follow-up prompts.
See How to find the right creators using the Search app for a full walkthrough.
Jaice curated searches
Set up your brand identity once, and Jaice generates 6 ready-to-use searches tailored to your brand. These update automatically when you update your brand profile, no manual searching needed.
See How to source creators using your brand identity for a full walkthrough.
