Just created your first landing page to identify your new brand ambassadors? Great! This article will provide you with some best practices to help you convert content creators using our landing page feature.
I. Value proposition & audience
✅ Audience Analysis
Before designing your landing page, consider the type of creator you want to attract. Use your existing data to analyze your target audience’s demographics, preferences, and behaviors. Remember, a beauty content creator requires a different approach than a technology creator. Tailor your message accordingly.
✅ Value Proposition
The cornerstone of a successful landing page is a strong value proposition. Clearly outline the benefits influencers will receive by becoming your ambassadors. Highlighting these benefits is crucial as it significantly impacts the decision-making process and can boost your conversion rate.
II. Branding
✅ Design
Your landing page should reflect your brand identity. Utilize our customization settings to create a page that inspires confidence.; it is therefore important that your landing page has at least the following elements:
✔️ Your Logo
✔️ Your Main Color
✔️ High-Quality Promotional Images of Your Products
✅ Tone-of-Voice
Your brand’s tone of voice is how you convey mood and emotion through specific word choices and writing style. Ensure the wording on your landing page aligns with your brand’s voice to maintain consistency and authenticity.
Example: For a luxury beauty brand, use elegant and refined language that mirrors the premium nature of your products.
III. Placement
The last important element of your landing page will be where you decide to make it accessible. The more hidden it is, the less likely it is that you will be able to generate referrals. Here are the places we recommend optimizing the placement of your page.
✅ Website footer
The most common placement. Many brands create a dedicated tab in the footer of their website.
✅ Instagram stories
At the launch of your ambassador program, you can also make a dedicated story with a link to your program page. This will inform your community that your brand is looking for ambassadors. You can also create a “featured story”.
✅ Social media links
Social media links is definitely one of the best solution. People that access your Instagram account will easily find the link to your ambassador landing page. You can also use tools like Linktree if you need to redirect to multiple links.
✅ Direct messages
Sometimes, creators come directly to you by sending you a message. Perfect, with your ambassador landing page, simply send them the link to the page and ask them to apply and fill out the form. This will make the whole process easier.
Learn more about: How to create an Ambassador Landing Page?