UTM parameters are used to track the effectiveness of digital marketing campaigns based on specific data points in Google Analytics. UTM parameters can be added to links generated from Upfluence to increase the information you can get about link usage.
I. Where can I add UTM parameters?
Option 1: Bulk UTM parameters for sales tracking links
Add UTM parameters when creating a Tracking Plan to monitor sales performance. Learn more
Option 2: Bulk UTM parameters for click tracking links
Add UTM parameters in bulk when creating click tracking links during campaign setup. Learn more
Option 3: Individual UTM Parameters for Links
Add UTM parameters individually when creating a click tracking link directly from a creator's side panel. Learn more
Note: When adding UTM parameters in bulk (Options 1 and 2), all links will have the same UTM parameters. You cannot customize values for individual links.
II. Available UTM parameters in Upfluence
Campaign source (utm_source):
Identifies the traffic source, such as a website, search engine, newsletter, or social network.
Example:
utm_source=Upfluence
Campaign medium (utm_medium):
Identifies the medium used to share and access the link, such as email, social, or cost per click (CPC).
Example:
utm_medium=YouTube
Campaign name (utm_campaign):
Identifies the campaign or promotion linked to the URL, such as a product name, sale type, or contest.
Example:
utm_campaign=SpringSale
After adding your UTM parameters, click "Add tracking link" to confirm your selections. Upfluence will automatically generate your link for use, you can copy then share it with your influencers.
