Upfluence Stream feature enables you to track your competitor's Influencer Marketing campaigns. The Monitor function is a great tool to use to measure the results of your campaign. You can also use it to track your competitor’s campaign, or even see what an entire industry is up to!
To track your competitors' campaigns
Before creating your stream you need to go to the social media of the brand to copy their social media handle and/or campaign hashtags (ie: @lorealparis, #lorealparis on Instagram).
Now that you have this information, you can go ahead and create a new Stream. Click on the "+" in the stream list menu.
When setting up your stream, make sure to select "all" influencers, then select the social media of your choice and paste the brand handle and/or campaign hashtags.
You can now click 'Save' and 'Start Recording'. Upfluence will collect all the posts from influencers in the Upfluence Database. This can take up to a few days depending.
Once posts are collected, you just have to start analyzing your competitors' campaigns to have inspiration for your own partnerships or identify new influencers.
Learn more about what your competitors can teach you about your marketing strategy!
For further assistance, please feel free to contact us by clicking on the "Talk to a person" option within our chat feature. We're here to help!