If you are reading this article, it's because you are wondering about Upfluence community size and how it is calculated. We will explain how it works here to give you maximum transparency. Here are the most frequently asked questions.
Community size, what is it?
At Upfluence, we know that growing your roster of creators is essential for targeting new audiences, achieving higher reach and converting more customers.
Community size is a variable software option to help you manage how much you pay for the size of the influencer community you work with on Upfluence. Instead of paying per influencer, you’ll be able to choose between sizes that allow you to work with a different number of influencers according to your needs.
How can I change my community size?
The community size allows you to define the maximum number of influencers you want to work with. In case you reach the maximum allowed by your community size, you have the possibility to modify it to better suit your needs.
We have a dedicated article to help you to update your community size, available here: How can I update my community size?
"You've reached your community capacity" What does this mean?
Are you faced with a message that informs you that you have almost reached the maximum number of influencers that can be in your community? Let's discover together the different types of messages and the potential solutions. We have a dedicated article to help manage those here: Community size - Troubleshooting
Influencer community, what is it?
Influencer community is based on the number of unique influencer profiles present in your IRM (Influencer Relationship Manager).
What adds a profile to your IRM:
Adding a profile to a list from the search
Reveal influencers' emails ( even if you don’t add them to your list)
Adding a profile to an emailing
Adding a profile to a Publisher Campaign/ Workflow
Adding a profile to a monitoring Dashboard
Capture someone using Live Capture or a third party integration
Adding a profile to Upfluence Database using a Chrome Extension
Adding a profile to Upfluence using a file Upload
We consider that an influencer is in your community from the moment they have been added to your IRM.
Why does Upfluence have Community Sizes?
For each influencer profile added to your IRM, we constantly analyze and calculate the metrics for any profiles to give you the most up-to-date data available for an influencer. This helps you power the best influencer marketing decisions possible, but it does include a cost for Upfluence of which we pass a small portion to you.
How is an influencer added to my community (IRM)?
Your community depends on the number of Influencer in your network. This number is gathering the number of unique influencer profiles present in your IRM (Influencer Relationship Manager). It is all the influencers you have interacted with or added via search, stream, an import, or our Live Capture tool. We consider that an influencer is in your network from the moment they have been added to your IRM.
Here are the actions that automatically add an influencer to your Network :
Adding a profile to a list from the search
Adding a profile to a mailing
Adding a profile to a Workflow campaign
Revealing an influencer's e-mail in their profile
Adding a profile to a Stream
Capture someone using Live Capture or a third-party integration (Shopify, Klaviyo, WooCommerce, Zapier, etc ...)
Adding a profile to the Upfluence Database using our Chrome Extension
Adding profiles to Upfluence using the File Upload
Also, influencers can be added in your community if:
Influencer respond to an email
Campaign status modification: Apply to a campaign, upload a draft, claim a payment, etc.
How do I know how many influencers I have in my community?
For maximum transparency, you can access the number of influencers in your community from multiple locations in the software:
In the IRM
In the navigation bar throughout Upfluence
On your landing page
In your account settings, Billing & Usage tab
For further assistance, please feel free to contact us by clicking on the "Talk to a person" option within our chat feature. We're here to help!