The Upfluence API lets you connect creator data directly to your existing tools: CRM, e-commerce platforms, automation workflows, and more. Access is purchased in tokens, which are consumed each time you call the API based on the data type and volume requested.
To get access or purchase tokens, contact your Upfluence account manager (success@upfluence.com) or reach out to our support team via live chat.
Available data types
Data type | Input | Output | Token usage |
Search Data | Keywords, community size, social media filters... | List of creator IDs | 500 results for 1 token |
Profile Data | Creator ID | Social ID + all basic creator information (social media, contact info, engagement, follower count, etc.) | 5 creator profiles for 1 token |
Audience Data | Creator ID or Social ID | Audience data for the related creator (demographics, location, quality score, etc.) | 1 social audience for 1 token |
Post Data | Social ID | Last 9 posts of the account and related metadata | 1 token per 10 posts added to stream |
Stream Data | Stream ID | All posts gathered in a stream | 10 post results for 1 token |
Stream Analytics Data | Stream ID | Stream performance KPIs (total posts, breakdown by social, likes, engagements, views, etc.) | 100 post updates for 1 token |
Workflow Data | Workflow ID | All campaign data and performance | Free |
How tokens are consumed — an example
You have 100 creators who each posted 5 times. You need data for 500 posts total.
If those creators are already in a stream:
500 posts gathered → 50 tokens
100 creator profiles → 20 tokens
Total: 70 tokens
What can you build with the API?
The Upfluence API is designed for teams that want to automate creator discovery, enrichment, and campaign workflows.
Common use cases include:
Automatically qualifying creator applications against your criteria before they reach your team
Identifying customers who are also creators from your e-commerce platform
Enriching CRM records with up-to-date creator data (followers, engagement, audience demographics)
Tracking when creators post about your brand or competitors
Triggering reward workflows when creators hit revenue milestones
For a full walkthrough of these workflows, see the Upfluence API Playbooks
For full API documentation and endpoint references, visit developer.upfluence.com