1. What does selecting "content" for Twitch or YouTube when setting a stream mean?
For Twitch: When you set a stream and choose the "content" field type for Twitch, it means that the system will look for the keyword in the stream's Title, Tags, or the Game being played.
For YouTube: When setting a stream and selecting the "content" field type for YouTube, it indicates that the keyword must be mentioned in the video description.
2. What's the difference between the stream tool and content in a campaign?
The content tab in a campaign tracks all the influencers who have been added to your campaign dashboard. This focuses on individuals you are actively considering or working with in a specific campaign.
The stream tool, by default, tracks all influencers in the Upfluence database, providing a broader overview of potential influencer matches based on your criteria, regardless of their current involvement in your campaigns.
3. Can I capture posts that were made before the campaign and stream were set up?
Yes, you can capture posts made before the campaign and stream setup. However, consider the following:
Maximum Content Retrieval:
Content can be pulled from the last 6 months, within the most recent 100 publications of the influencer.
Important Conditions:
The influencer must have been in the database before the Stream was created.
For example, if an influencer was added on July 1st, only the last 9 posts before July 1st will be available, along with all subsequent posts.
Data Updates:
Only posts published within the last 90 days and among the influencer's last 100 publications will have updated engagement data.
4. How can I use a stream to calculate my campaign ROI?
To calculate your campaign ROI using a stream, follow these steps:
Set a CPM for Your Brand: Determine a Cost Per Thousand Impressions (CPM) that is specific to your brand. This CPM value will be utilized to calculate the Estimated Media Value (EMV) on the results page, indicating the worth of the publications.
Input Campaign Expenses: Enter the total amount spent on all publications in the campaign. This includes payments to influencers, production costs, and any other related expenses.
Calculation of ROI: The ROI is calculated by comparing your EMV to the campaign expenses. The formula used is ROI= (CampaignExpensesEMV−CampaignExpenses)×100.
If your ROI is above 0, it indicates a successful campaign outcome, meaning that the engagement and impressions generated exceed the budget you allocated.
5. What does the location refer to when I set up a stream?
The location setting in a stream corresponds to the country of the influencer if it is specified. If the influencer has not specified their country, then the location will refer to the post geolocation, which is more commonly available for Instagram (IG) posts.
6. Is it possible to remove an end date from a stream that's already been running and capturing content?
Yes, it is possible to remove an end date from a stream that's already been running and capturing content. To do this, go to the settings of the stream, scroll down, and remove the end date at the "Tracking period" section.
7. Is it possible to set up a stream without using keywords?
Yes, you can set up a stream without keywords by creating it directly from the Influencer Relationship Management (IRM) tool. Keywords are not required in this case. However, this will pull all the influencer's content (within the last 90 days and among the creator’s last 100 publications), not just the brand-specific content.
