💡 Keyword selection tips:
Search by trend keywords:
Identify current trends or events relevant to your campaign.
For instance, if you're promoting a new fitness product, search for trending fitness hashtags or keywords like "#fitspo" or "#workoutchallenge" to find influencers who are actively participating in fitness trends.
Search by other product's keywords:
Think about complementary products that your ideal influencers might use.
Example:
If you sell pet cameras, search for keywords that pet food brands use to promote their products. Influencers who are active in the pet food niche are likely to be interested in your pet camera.
Search in "Instagram bio":
This is our team's favourite. Once you find your ideal influencer, dive into their Instagram bio, find commonly used keywords, then search by that keyword and set the search in "Instagram bio."
Example:
If you find an influencer with "yoga enthusiast" in their bio, you can search for "yoga" in the Instagram bio field to find similar influencers.
Search by Emojis:
Emojis can be a quick and effective way to filter for specific types of content.
Example:
For driving revenue campaigns: use 💰 💸 💵 💶 💷 💴 🤑 💳 ... to find influencers who frequently discuss money or earnings.
For mother and baby-related campaigns: use 👶 🍼 🤰... to find influencers who post about parenting or baby products.
For fitness/sport-related campaigns: use 🏋️ ⚽️ 🏂 ... to find influencers who post about workouts and fitness.
For travel or vacation campaigns: use ✈️ ⛱️ 🏝️ 🏖️ 🚤 to find influencers who share travel content.
💡 Search rules tips:
Use “Must” and “Should” strategically
"Must" = Your non-negotiable keyword (only use one).
"Should" = Flexible keywords that help refine results.
Example:
For a vegan skincare campaign, set "vegan" as a "Must" keyword and "skincare," "beauty," or "natural products" as "Should" keywords.
Avoid overly strict audience rules
While defining your target audience is crucial, avoid setting overly strict criteria that might limit your search results unnecessarily.
Example of an Overly Strict Audience Rule: Avoid combining too many criteria such as very strict location ranges and very high engaged audience gender, which can severely limit your search results.
Think beyond location
Location is valuable, especially if you're targeting a specific geographical area. We have good location data but sometimes influencers don’t share their more detailed location on public channels. Don't limit your search solely by "Location". Consider using keywords related to the locality you're interested in.
Example:
For a restaurant campaign in a particular city, use local keywords like the city name, university name, neighborhood, or local landmarks.
Finding Fashion Influencers in New York: Search for influencers who mention popular New York bars or fashion hotspots. For instance, using keywords like "Soho House" or "The Standard" could help identify influencers who frequent these trendy locations.
Finding Food Influencers in Paris: Search for influencers who mention iconic Parisian restaurants or cafes. Using keywords like "Café de Flore" or "Le Procope" could help you find food influencers who enjoy classic Parisian dining experiences.
Finding Travel Influencers in Tokyo: Use keywords related to famous landmarks or districts like "Shibuya Crossing" or "Tokyo Tower" to find influencers who are likely to post about their experiences in these popular locations.
Finding Lifestyle Influencers in Los Angeles: Search for influencers who mention well-known LA spots like "Rodeo Drive" or "Venice Beach." This can help you find influencers who are active in the LA lifestyle scene.
Understand language vs. Influencer's native language
When selecting the language filter, keep in mind that it refers to the language of the content, not necessarily the native language of the influencer. Influencers often create content in multiple languages to reach a broader audience.
Example:
If your target audience speaks English, you can choose English as the content language, even if the influencer primarily speaks another language.