UTM parameters are used to track the effectiveness of digital marketing campaigns based on specific data points in Google Analytics. UTM's can be added to links generated from Upfluence to increase the information you can get about link usage.

When you are adding a new Tracking link, here's an option to enable the UTM parameters. Once it's enabled, you will be able to assign 3 UTM types: Source, Medium, and Campaign.

This can be done during the campaign creation or from the influencer side panel.

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Add a url to which you want users to land when they click and also add the UTM of your choice.

1. Campaign Source (utm_source): Use this parameter to identify the source of your traffic. This could be a website name, search engine, newsletter name, or social network.

Example: utm_source = Upfluence

2. Campaign Medium (utm_medium): Use this parameter to identify the medium used to share and access your link. This could be email, social, cost per click (cpc), or another method.

Example: utm_medium = YouTube

3. Campaign Name (utm_campaign): Use this parameter to identify a campaign or promotion tied to your link. This could be a product name, type of sale, contest name, etc.

When you are satisfied, click on "Add tracking link" to validate your choice. We will generate your link.

To send the link to influencers, please refer to this guide: How to add a tracking link to my campaign

For further assistance, please feel free to contact us by clicking on the "Talk to a person" option within our chat feature. We're here to help!