You now have the ability to connect your Klaviyo account to Upfluence. This article will highlight the capabilities of this integration, and how to

properly configure it.

If you haven't already, I invite you to connect your Klaviyo account to Upfluence by following this tutorial: How to connect your Klaviyo account to Upfluence?

1️⃣ What are the capabilities of Klaviyo integration?

1. Create new users

The first capability of the Klaviyo integration is the ability to create new users in your Klaviyo lists, based on the profiles collected by our Live Capture App. When a new influencer signs up on our Live Capture widget, we automatically send this new user to a pre-defined Klaviyo list.

2. Enrich user profiles data

The second capability of our integration with Klaviyo is to automatically enrich the user profiles in your Klaviyo database, with data collected by our Live Capture tool.

For example, if a user signs up to your Live Capture widget and is already registered in an existing Klaviyo list, we will automatically enrich their profile with the social media data we have collected.

Here is a list of the data we push to Klaviyo:

  • Email (if the user does not exist in your Klaviyo database)
  • Instagram Followers (e.g. 2829 followers)
  • Instagram Engagement rate (2,5 in percent)
  • Instagram Handle (e.g. @johndoe)
  • Upfluence Influencer Link (e.g. https://software.upfluence.co/influencers/2672562)

With these data, users can create Klaviyo lists/segments of users based on Upfluence data. (e.g. create a segment with users that have +1000 Instagram followers) or specific Flows (if an influencer has more than 1000 Instagram followers, send him this specific email)

2️⃣ How do I configure the list to which I want to send users captured with Live Capture?

When you create a new capture or edit an existing one, you can select the Klaviyo list to which you want to send the captured Influencers.

To do this, you need to go to the last step of the configuration of your Live Capture widget "Installation".

When you are there, and if you have correctly connected your Klaviyo account to Upfluence, an "Integrations" section will be available and you will be able to select the Klaviyo list you want to send your captured influencers to. When this is done, your selection will be saved automatically.

Voilà! The new captured users will appear in your Klaviyo list 🎉

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