Upfluence offers a range of search options to help you identify influencers who perfectly align with your brand or campaign objectives. To make the most out of Upfluence's influencer search tool, here are some best practices to consider:
1. Be Strategic with "Must" and "Should" Keywords
Upfluence allows you to set keyword criteria as "Must" or "Should."
A key best practice is to be strategic with your use of these criteria. Generally, it's best to stick to one type of keyword criteria for all your keywords.
"Should" Keywords:
On the other hand, use "should" when you want to allow some flexibility. If you're looking for influencers in the fitness industry, you might use "should" for keywords like "gym" and "workout." This means influencers can mention either keyword but are not required to mention both.
"Must" Keywords:
Use "must" when certain keywords are non-negotiable for your campaign. For instance, if you're running a vegan food campaign, you might set "vegan" as a "must" keyword. This ensures that all selected influencers mention this specific keyword.
NOTE: "Must" is meant to be used when searching for more than one keyword as having just one keyword is the same as having it marked as "must"
2. Avoid Overly Strict Audience Rules
While defining your target audience is crucial, it's important not to set overly strict audience criteria. Aiming for an audience that matches your ideal customer's characteristics is important, but being too narrow can limit your results significantly.
Consider setting audience rules that are slightly broader, allowing for a wider pool of potential influencers while still ensuring relevance.
4. Think Beyond Location
Location is a valuable criterion, especially if you're targeting a specific geographical area. However, don't limit your search solely by location. Consider using keywords related to the locality you're interested in.
For instance, if you're searching for influencers in a particular city for a restaurant campaign, use local keywords like the city name, neighbourhood, or local landmarks.
5. Understand Language vs. Influencer's Native Language
When selecting the language filter, keep in mind that it refers to the language of the content, not necessarily the native language of the influencer. Influencers often create content in multiple languages to reach a broader audience. So, if your target audience speaks English, you can choose English as the content language, even if the influencer primarily speaks another language.
In conclusion, mastering the art of influencer search using Upfluence involves a mix of strategy, flexibility, and creativity. By following these best practices, you can streamline your search process, discover influencers that truly resonate with your campaign, and ultimately drive better results in your influencer marketing endeavours. 😊
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