1. What is retroactive analysis in Live Capture?
When setting up Live Capture for Influencer Matching, you have the option to perform a retroactive analysis on your existing database.
Enabled: Upfluence will analyze all past users in the selected capture source.
Disabled: Upfluence will only analyze future users from the selected capture source.
📌 Note: Retroactive analysis is not available for Zapier-based Live Captures, as they rely on real-time triggers.
2. How does retroactive analysis process data?
Databases are analyzed in their original order.
For Klaviyo: Influencers are analyzed chronologically, based on when they were added.
For Shopify and eCommerce stores: Data is analyzed based on customer creation date.
If retroactive analysis is disabled:
Live Capture will only process new users moving forward.
If paused, Live Capture will only process new users when reactivated.
3. Will removed influencers be re-added if Live Capture is reactivated?
If an influencer has already been matched once and their profile has not been updated in your database, they will not be matched again—even if Live Capture is reactivated.
However, if an influencer has been matched before, removed from your community, and their profile has been updated in your database, they will trigger a new match and be matched again.
To match removed influencers again:
Run a second retroactive analysis of the same database.
Best practice: Perform influencer matching directly into a List so you have a record of matched influencers, even after they are removed from your Community.