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Brand Safety now covers political content and gambling (new risk categories) - 27.10.26

Spot creators who talk politics or promote gambling and crypto, filter them straight out of your search results, and see exactly which posts were flagged, all from the Brand Safety tools you already use.

Political content was your most requested addition to Brand Safety, and it’s now live! We’re also adding Gambling & speculation, so Upfluence now checks every creator against six risk categories automatically, before you invest any time in outreach.

Two ew categories flagged:

  1. Know whether a creator talks politics, and how much. The new Political content category reads creators’ captions on Instagram and TikTok, plus captions and titles on YouTube. It understands context, so a creator taking a stand gets flagged while a neutral mention doesn’t.

  2. Spot gambling and crypto promotions. The new Gambling & speculation category flags gambling content in text and images, poker in images, and crypto in text. Each flagged post carries a Gambling or Crypto tag.

Filter sensitive creators or spot their flags

  1. Filter them out of your search results. In Search filters, go to Brand Safety and set your tolerance for Political content and Gambling & speculation, just like the other categories. Set Political content to Zero tolerance and only creators with no political content detected will show up.

  2. See the risk on every creator profile. The Brand Safety overview now ranks a creator’s top 3 risks out of six categories, so a political or gambling risk shows up right away. In the Brand Safety tab, both categories have their own place in the visual breakdown, and flagged posts are listed with their tag.

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