Brand identity in Upfluence helps you streamline campaign creation, improve influencer sourcing, and tailor your AI experience. With Jaice AI, you can create, edit, and manage brand profiles that reflect your company's values and goals.
Why create a Brand identity?
Creating a Brand identity in Upfluence allows Jaice to:
Tailor campaign goals and suggestions based on your brand
Provide a better AI-driven experience in campaign creation and influencer sourcing
Ensure consistency across campaigns and searches
You can create multiple brand identities within your account if you manage multiple brands or product lines.
Where to create a Brand identity
You can create a brand profile from three different places:
Option 1: From the Search app
If no brand identity exists yet in your account, you’ll see a + Create brand button below the search bar.
Option 2: When Creating a New Campaign (via Jaice)
If it’s your first brand: Jaice will guide you into a brand creation flow as your first step.
If you already have at least one brand: Click + Add new brand during the campaign setup.
Steps:
Enter your website URL and click ✓
Jaice will autofill:
Brand name
Brand logo
Brand description
Brand industry topics
Review, edit, and click ↓ to save
Option 3: From Account Settings
Click your profile picture (bottom-left corner)
Go to My Account > Settings > Brands tab
Click + Create brand
Enter your website URL and click "Validate website"
Jaice will autofill your profile; you can then adjust the brand details
Click Create brand to finish
How to manage Brand identity
You can edit or delete existing brands from your account settings:
Go to My Account > Settings > Brands tab
See all your saved brand profiles
Click the Edit icon to update a brand
Click the Delete icon to remove a brand