Brand identity in Upfluence helps you move faster when building campaigns, finding creators, and working with Jaice AI. By setting up a brand profile, you give Jaice the context it needs to tailor suggestions to your company’s goals, tone, and priorities.
Why create a Brand identity?
Creating a brand identity helps Jaice:
Curate 6 ready-to-use searches for you after the brand is set up
Personalize your AI experience for campaign creation and influencer sourcing
Suggest campaign goals and recommendations that align with your brand
If you manage multiple brands or product lines, you can create multiple brand identities within the same account.
Where to create a Brand identity
You can create a brand profile from three different places:
Option 1: From the Search app
If you don’t have a brand identity yet, you’ll see a + Create brand button below the search bar. Click it to start.
Option 2: When creating a new Campaign (via Jaice)
If it’s your first brand: Jaice will guide you into a brand creation flow as your first step.
If you already have at least one brand: Click + Add new brand during the campaign setup.
Steps:
Enter your website URL and click ✓
Jaice will autofill:
Brand name
Brand logo
Brand description
Brand industry topics
Review, edit, and click ↓ to save
Option 3: From Account settings
Click your profile picture (bottom-left corner)
Go to My Account > Settings > Brands
Click + Create brand
Enter your website URL and click "Validate website"
Jaice will autofill your profile; you can then adjust the brand details
Click Create brand to finish
How to manage Brand identity after creation
You can edit or delete existing brands from your account settings:
Go to My Account > Settings > Brands tab
See all your saved brand profiles
Click the Edit icon to make changes, or the Delete icon to remove the brand.