Just created your first landing page to identify your new brand ambassadors? Great! This article will provide you with some best practices to help you convert content creators using our landing page feature.
Value proposition & audience
Audience
Before you think about the actual page design, you must consider the creator you want to attract with. Use your existing data and insights to analyze your target audience’s demographics, preferences, and behaviors. A beauty content creator is not targeted in the same way as a technology creator. Adapt your message to your target audience.
Value proposition
The foundation of a good landing page is the value proposition. What are the main benefits influencers will receive from becoming your ambassadors?
It is important to highlight the value proposition because it is an integral part of the decision process. A good value proposition will increase your conversion rate.
Branding
Design
Your landing page represents your brand. Thanks to our customization settings, you can customize your landing page to inspire confidence; it is therefore important that your landing page has at least the following elements:
Your logo
Your main color
Some promotional images of your products (good quality!)
Tone-of-voice
Brand voice is not only what you say to your audience, but also how you say it. Tone of voice is the mood or emotion you convey in messages to your audience through specific word choice and writing style. Essentially, it’s how you express your brand voice. So it's essential to make sure the wording of your landing page matches with your brand.
Here's an example of a luxury beauty brand.
Placement
The last important element of your landing page will be where you decide to make it accessible. The more hidden it is, the less likely it is that you will be able to generate referrals. Here are the places we recommend optimizing the placement of your page.
Website footer
The most common placement. Many brands create a dedicated tab in the footer of their website.
Instagram stories
At the launch of your ambassador program, you can also make a dedicated story with a link to your program page. This will inform your community that your brand is looking for ambassadors. You can also create a “featured story”.
Social media links
Social media links is definitely one of the best solution. People that access your Instagram account will easily find the link to your ambassador landing page. You can also use tools like Linktree if you need to redirect to multiple links.
Direct messages
Sometimes, creators come directly to you by sending you a message. Perfect, with your ambassador landing page, simply send them the link to the page and ask them to apply and fill out the form. This will make the whole process easier.
Not a landing page user? Find out how it works: How to use the Landing page
For further assistance, please feel free to contact us by clicking on the "Talk to a person" option within our chat feature. We're here to help!