Just created your first landing page to identify your new brand ambassadors? Great! This article will provide you with some best practices to help you convert content creators using our landing page feature.
1. Know your audience & clarify your value
✅ Understand your audience
Before you design your landing page, think about the type of creators you want to reach. Are they beauty vloggers, fitness influencers, or tech reviewers? Each group responds to different messaging styles and incentives.
Use your existing data to analyze your ideal creators’ demographics, preferences, and behaviors — and tailor your message accordingly.
✅ Define your value proposition
Your landing page should clearly communicate what influencers will gain by partnering with you. Will they get early access to products, paid opportunities, or brand exposure?
Be specific about the perks—this helps creators quickly understand the value and boosts your conversion rate.
2. Stay on-brand
✅ Design that reflects your identity
A cohesive and professional design builds trust. Use our customization options to make your page visually consistent with your brand. At a minimum, include:
Your logo
Your brand’s primary color
High-quality product images
✅ Keep your tone of voice consistent
Your brand’s tone of voice is how you convey mood and emotion through specific word choices and writing style. Ensure the wording on your landing page aligns with your brand’s voice to maintain consistency and authenticity.
Example: For a luxury beauty brand, use elegant and refined language that mirrors the premium nature of your products.
3. Make it easy to find
Where you place your landing page matters. The more visible it is, the more creators you’ll attract.
✅ Website footer
The most common placement. Many brands create a dedicated tab in the footer of their website.
✅ Instagram stories
At the launch of your ambassador program, you can also make a dedicated story with a link to your program page. This will inform your community that your brand is looking for ambassadors. You can also create a “featured story”.
✅ Bio links & tools like Linktree
Social media links is definitely one of the best solution. People that access your Instagram account will easily find the link to your ambassador landing page. You can also use tools like Linktree if you need to redirect to multiple links.
✅ Direct messages
Sometimes, creators come directly to you by sending you a message. Perfect, with your ambassador landing page, simply send them the link to the page and ask them to apply and fill out the form. This will make the whole process easier.
Learn more about: How to create an Ambassador Landing Page?
4. Planning a PR gifting campaign?
If you're setting up a PR gifting campaign and need to collect shipping addresses via a landing page:
✅ Add both the “Address” and “Phone number” fields
The Phone number field is required to create a valid shipping address.
This is a requirement from e-commerce platforms, not Upfluence. Most platforms won’t allow shipping without a phone number.
Forgot to include the phone number field?
You can still create the gifting order by manually assigning a dummy phone number to the creator profile.
